– Creative People | Top 10 Design Agency in Russia
– Junior Project Manager
– Built collaboration between 2 designers, a freelance developer, a content manager and a brand manager, which led to increase of the sales share through the official sales channel from 2% to 30%:
adapted acquisition streams and KPI monitoring mechanics to the tight limitations of eCommerce platform used;
developed requirements for online store design, development and campaigns to enhance Consumer Experience ➡︎ increased amount of users reaching checkout;
developed a resource allocation plan.
Developed an Acquisition Strategy for the online store including:
analysed consumer feedback from different data sources;
measured and monitored customer behaviour and managed content accordingly.
– Jan 2021 – Feb 2022
– Bushe | The largest bakery chain in St. Petersburg
– Analyst
– Provided analysis and recommendations for sales and cost optimisation using MS Excel.
Designed sales-boosting contests for chain, resulting in a 10-15% average bill increase.
Reduced the time for preparing report from 2 days to 2 hours, while improving quality and leading to an increase in cash flow.
– Jun 2019 – Oct 2019
– Smart Architects | Consulting in Enterprise Architecture
– Project Specialist
– Managed the team’s backlog, combining Kanban and Scrum to design and develop MVP.
Conducted user research with 50+ doctors from Spain, Portugal, and Germany.
Planned the processes and led team to reach international dialysis clinic for joint research under 3 months ➡︎ later, but tailored to users needs relaunch.
– Jan 2020 – Jul 2020
– Alphorn | Top 3 new street food project of St. Petersburg in 2022
– Co-founder
– Developed a cafe from scratch with a budget of €10,000, achieving a monthly turnover of €6,000 euros and expanding to 2 stable locations.
Implemented operational, accounting, hiring and procurement processes.
Created and executed 30+ acquisition programs that doubled the turnover, including audience research, hypotheses development and testing.
– Dec 2018 – Aug 2023
