Bestex (Airis Company)
Brand Manager (with analytics functions) Cernit, Darwi, H Dupont, Astra Premium in Russia.
Analytics:
– Management of entrusted brands (over 15,000 SKUs), primarily based on analytical information and insights derived from it.
– Product, marketing, unit, web, and e-commerce analytics.
(Sales, promotion, turnover, inventory management, product matrix, marketing metrics, and overall market analysis, including competitors)
Marketing:
– Product development
– Rebranding
– Development and implementation of corporate identity, etc.
– Development and organization of marketing and advertising activities.
– Working with sales channels (B2B, B2C), including marketplaces (e-commerce).
– Preparation of training materials and organizing employee training.
– Preparation and delivery of presentations.
Achievements:
– Sales of foreign brands increased twenty-one times in two years. (The company became the largest distributor of these brands worldwide).
– Brands and private label (PL) entrusted to me consistently showed sales and recognition growth.
– All newly developed products achieved strong sales.
– Optimized and implemented a new PL structure.
– Successful rebranding of the PL positively impacted the sales of branded products.
sept. 2018 – dec. 2022
Advertising Agency “First Media”
General Manager
Management and participation in projects at all stages – from ideation, creativity, development to implementation.
Conducting negotiations at all levels.
Maintaining relationships with key clients.
Among regular clients for many years were companies such as EuroSibAuto (BMW, Jaguar, Land Rover, Volvo, Mazda), the Vernyi store network, NB company, UPM, and others.
Planning, execution, and analysis of advertising and marketing campaigns. Online and offline promotion, social media marketing (SMM), print media, event organization, marketing.
Advertising Campaign Analytics.
Web analytics.
оct. 2013 г. – aug. 2018 г.
