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Experience level:
More than 5 years
Education level:
Higher
Languages:
Russian: Native
English: C1
Serbian: B1
Ability to achieve extraordinary results with less than ordinary resources.
Proficient in building and developing effective sales and marketing teams.
Inspiring team leader and good negotiator.
The crisis manager is able to build efficient processes from scratch. Skilled in Strategic Marketing and Sales Management. 20+ years of managerial experience in international companies.
Drive the country performance on execution of the Company sales and marketing strategy to ensure quarterly and annual goals achievement on business and financial targets. Develop local sales channels and product availability. Ongoing local market research on product and business opportunities, competitors benchmarking and updates. Forecasting, planning, budgeting, sales and market analytics.
Achievements:
built and implemented new sales channel through own retail points, reached the maximum annual turnover and profit for the company operation in the country, sales volume 50% increase.
Relaunch, improve and manage the company core brands in Russia and CIS. Company strategy development, execution and implementation. Key market players account management. Sales budgeting: P&L, forecast, planning and delivering. Local key account distribution development and direct distributors pool improvement via marketing and promotional programs. Direct report to European head-office in Austria and production sites (France, Germany, Spain).
Achievements:
sales department and distribution structure built from 0, annual volume growth 50+%, Top3 national distributors direct contracts.
Full scale of sales and development procedures for National and Federal distributors. National sales operations and management. Key brands development and promotion. General marketing strategies and plans development and execution. Trade marketing and digital promotion (from the scratch) projects development and execution. New products localization, positioning and launch.
Achievements:
new products and materials launch, 45%+ volume growth, special promotional product launch providing 10+% increase in sales, created and implemented product training program for B2B partners, e-commerce operations launch leading to number of POS doubled.
Business Development
Sales Leadership
Executive Management
Strategic Marketing
Customer Marketing