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TeamLead

Belgrade
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Location:

Belgrade

Birthday date:

03/12/1986

Experience level:

More than 5 years

Education level:

Higher

Languages:

Russian: Native

English: C1

Serbian: A1

About

Results-driven B2C Sales Leader with 10+ years of hands-on sales experience and 5+ years managing remote and distributed teams in EdTech and service businesses.
Proven track record in building sales departments from scratch, improving conversion rates, increasing revenue, and implementing data-driven processes.

Work experience

Project Manager

DOO "Nevis Investment", Serbia

April 2023 — November 2023 (8 months)

– Launched a legal services project from scratch in 3.5 months
– Built unit economics, budgets, and investor presentations
– Coordinated contractors across marketing, CRM, and product setup
– Developed sales scripts, knowledge base, and service packaging
– Achieved first sales within 4 months of launch

Sales Team Lead / Head of Sales (multiple roles)

Skillbox, Sreda Obucheniya, Maximum Education

03.2020–11.2022

– Built and managed teams of 8–27 sales professionals
– Designed CRM funnels, KPIs, scripts, and reporting systems
– Improved lead quality and reduced defects by ~40%
– Increased lead generation volume by 60% in 3 months
– Led onboarding, coaching, and performance reviews
– Consistently delivered over-performance against sales targets

Head of B2C sales

Svoboda Slova

08.2016-05.2019

Led a B2C sales department in language education
– Doubled department revenue within 2 years
– Increased conversion rate from 20% to 35%
– Developed sales playbooks, onboarding systems, and cross-team workflows
– Standardised processes to reduce deal cycle time and improve service quality

Education:

Russian New University

Faculty: Public Relations

Specialisation: Public Relations

Graduation year: 2009

Moscow Institute of Psychoanalysis

Faculty: Psychology

Specialisation: Psychological Counseling & Diagnostics

Graduation year: 2024

Key skills:

• B2C Sales Leadership
• Team Building & Remote Management
• Sales Strategy & Execution
• CRM & Sales Analytics
• KPI & Performance Management
• Process Optimisation
• Revenue Growth & Conversion Improvement
• Cross-Functional Collaboration