Results-driven B2C Sales Leader with 10+ years of hands-on sales experience and 5+ years managing remote and distributed teams in EdTech and service businesses.
Proven track record in building sales departments from scratch, improving conversion rates, increasing revenue, and implementing data-driven processes.
Work experience
Project Manager
DOO "Nevis Investment", Serbia
April 2023 — November 2023 (8 months)
– Launched a legal services project from scratch in 3.5 months
– Built unit economics, budgets, and investor presentations
– Coordinated contractors across marketing, CRM, and product setup
– Developed sales scripts, knowledge base, and service packaging
– Achieved first sales within 4 months of launch
Sales Team Lead / Head of Sales (multiple roles)
Skillbox, Sreda Obucheniya, Maximum Education
03.2020–11.2022
– Built and managed teams of 8–27 sales professionals
– Designed CRM funnels, KPIs, scripts, and reporting systems
– Improved lead quality and reduced defects by ~40%
– Increased lead generation volume by 60% in 3 months
– Led onboarding, coaching, and performance reviews
– Consistently delivered over-performance against sales targets
Head of B2C sales
Svoboda Slova
08.2016-05.2019
Led a B2C sales department in language education
– Doubled department revenue within 2 years
– Increased conversion rate from 20% to 35%
– Developed sales playbooks, onboarding systems, and cross-team workflows
– Standardised processes to reduce deal cycle time and improve service quality