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PR and marketing specialist, event manager, editor, copywriter

Novi Sad
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Location:

Novi Sad

Birthday date:

27/02/1977

Experience level:

Education level:

Высшее / Higher

Languages:

About

I speak Russian (C2), English (B2) and Serbian (B1). My technical skills are
МS Office, Outlook, Lotus Notes, SAP, Google Workplace, Photoshop, Lightroom, Adobe Illustrator, Figma, Corel Draw, Medialogia, Integrum, Scan-Interfax.

Work experience

Mendeleev University of Chemical Technology, Moscow Expert – Rector`s PR adviser – Creation of a specialized PR department and team, development of global PR strategy and image programme for the Mendeleev University – increasing of media presence (+32% for the quarter), raised the University in the information openness ranking of russian universities (+7 positions) – publication of interview with new rector on the front pages “Rossijskaya gazeta” – establishment of official accounts in new social media – reviving of the university newspaper 03.2022 – 06.2022
“Trust” bank, Moscow Chief information officer – Management of the bank’s communication policy, tone of voice – large media projects (annual press conference, press tour to Saint Petersburg, interview CEO for key business and specialized media) – preparation of analytical material for the annual media report – anti-crisis PR – author of the calendar design 08.2020 – 04.2021
Post Bank, Moscow Chief communications officer – Successful regional PR-campaigns (starts of new products,regional branch expansion) – organisation of CEO interview series to promote bank in major business summits (Saint Petersburg economic forum and Far Eastern forum) – creation of special image and charity projects (children’s magazine special edition, digital projects on financial literacy with key media) – maintenance of CEO accounts in social networks – author of the corporate gifts design 07.2019 – 07.2020
Alfa Bank, division of Central Russia, Nizhny Novgorod Chief regional communications and marketing officer – Information and promotional support of FIFA-2018 (all media promotion and events in central region of Russia) – PR and advertising the biggest russian fest of electronic music Alfa Future People (3 festivals over 3 years: 2014-2016) holding a road show of shareholders in the division – implementation of an annual theatre seasons in Volga region – organized promotion of mortgage centres in the Volga region (Samara, Russia, Nizhny Novgorod) – supervision of the bank’s charitable and social activities in the regions (scholarship programme for Nizhny Novgorod Lobachevsky University students, annual historical and art exhibitions) – inhouse PR projects (strategic sessions and conferences for employees, team building, corporate portal and magazine) – author of illustrations for corporate magazine and advertising leaflets 01.2012 – 06.2019
Different companies from media executive editor to chief communications officer (newsroom agency PressInc – radio-electronic enterprise Frunze – international insurance company Allianz – Sberbank – logistic company First Logistic). 1996 – 2011

Education:

Lobachevsky State University of Nizhny Novgorod (UNN). Faculty of history and international Relations, specialist degree program, the topic of the diploma – Development of the mass media, 2001
Kosygina State University. Faculty of Design; education course “Painting and drawing”, 2020

Key skills:

Skills in building communication strategies, managing the company’s tone of voice, high copywriting skills
part of a cross-functional team, teamwork and standalone skills, managed a team of 10 individuals, ability to work in crisis mode, advanced level of creativity and art skills (design, illustrations, printmaking)