• Increased purchase conversion by 18% by auditing processes in 270+ offices and implementing role-based business logic and customer journeys.
• Increased the number of monthly deals by 80% (from 45 to 81) by diagnosing the sales funnel, identifying bottlenecks, and launching corrective actions.
• Increased the average check by 15% and sales growth by 25–35% by restructuring funnel management and standardizing key business processes.
• Reduced operating expenses by 12–42% by implementing financial models, performance targets, and cost control.
• Ensured transparency of office economics by calculating PBP/DPBP, break-even points, and CAC for growth planning.
• Increased the volume of targeted leads by 53% by optimizing the advertising budget based on channel analysis and comparison of regional metrics.
• Increased the number of successful deals and upsells by 18% by segmenting the client base in the CRM and launching targeted activation based on needs.
• Ensured the on-time launch (±3–5 days) of a new internal product by preparing business requirements and technical specifications for marketing and development.
• Led 11 offices out of debt and stabilized financial results by implementing a unified financial model and growth scenarios.
• Introduced management by key metrics, ensuring a 10–27% increase in successful deals through manager training and regular performance snapshots.
• Implemented formalized planning and KPI control by developing individual plans for sales, HR, and operational efficiency.
• Reduced KPI shortfalls and improved executive discipline by introducing regular management routines and variance analysis in DataLens.
• Increased lead volume by 25% and data accuracy by 87% by standardizing instructions for digital services and electronic transactions.