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Experience level:
Education level:
Master
Languages:
Russian: Native
English: B1
Designer / Data Analyst
January 2012 — Present
Areas of Expertise:
Graphic Design (2012–2015): Development of layouts for printed materials, vector graphics creation, photo retouching, vehicle and outdoor branding. Ensured strict compliance with brand book guidelines for major clients (Pepsi, Megafon, Wuerth).
Product Analytics & BI Development (2015 – Present): Specialized in data analysis and reporting. Leveraged a design background to bridge the gap between raw data and user-friendly business intelligence.
Key Achievements & Responsibilities in Analytics:
Transitioned from static design to interactive data visualization, applying principles of visual hierarchy to complex datasets.
Develop comprehensive dashboards and reports using Power BI, Apache Superset, and Google Data Studio (Looker Studio) to analyze product performance and key business metrics.
Automated reporting processes, making data self-service accessible for teams without SQL expertise, significantly reducing their time-to-insight.
Apply design thinking to create intuitive report interfaces, ensuring that complex data stories are easily understood by stakeholders and clients.
Tech Stack:
Adobe Photoshop, Illustrator, InDesign, Corel Draw, Power BI, Apache Superset, Google Data Studio (Looker Studio) .
Develop comprehensive dashboards and reports using Power BI, Apache Superset, and Google Data Studio (Looker Studio) to analyze product performance and key business metrics.
Automated reporting processes, making data self-service accessible for teams without SQL expertise, significantly reducing their time-to-insight.
Apply design thinking to create intuitive report interfaces, ensuring that complex data stories are easily understood by stakeholders and clients.
Multiple companies
Advertising & Web Project Management | Product & SEO Specialist
Web Project Management & Development:
– Managed the full lifecycle of digital projects, from concept to launch: created mockups with designers, oversaw the development backlog (MVP to full version), and integrated payment systems for landing pages and online stores.
– Organized and coordinated cross-functional teams including designers, developers, content managers, SEO specialists, and advertising agencies.
SEO & Organic Growth:
– Achieved TOP 10 rankings for websites and online stores through comprehensive SEO strategies: semantic core collection, meta tag optimization, micro-markup implementation, and site restructuring.
– Utilized a full suite of SEO tools including Google Search Console, Yandex Webmaster, ScreamingFrog, Serpstat, Wordstat, and Slovoyob for in-depth analysis and optimization.
Advertising Campaign Management:
– Created, set up, and optimized paid advertising campaigns across multiple platforms (Google AdWords, Yandex.Direct, VKontakte, Facebook, Twitter) to maximize budget efficiency and increase conversion rates.
– Managed automated bid strategies in contextual advertising (K50 and other bidders) for the Russian market.
– Tracked and optimized mobile app install campaigns via AppsFlyer.
Analytics & CRM Implementation:
– Led the implementation of CRM systems (amoCRM) and end-to-end analytics solutions (CallTouch, RoiStat) to unify marketing and sales data.
– Conducted user behavior analysis to generate data-driven recommendations for product and marketing improvements.
– Performed hands-on testing, content population, and wrote detailed technical specifications for bug fixes and enhancements.
Creative & Visual Assets:
– Worked extensively with online and offline advertising materials, managing 15+ types of branded assets in accordance with brand guidelines.
-Proficient in Adobe Photoshop, CorelDRAW, and Adobe Illustrator for creating and editing visual content; used Adobe InDesign for occasional layout work.
– Presented project results and insights to stakeholders using PowerPoint.
Tech Stack:
Google AdWords | Yandex.Direct | Facebook Ads | VKontakte | Twitter | AppsFlyer | Google Analytics | Yandex Metrica | Google Search Console | Yandex Webmaster | ScreamingFrog | Serpstat | Wordstat | K50 | amoCRM | CallTouch | RoiStat | LikeWeb | TopWisor | Google PageSpeed | Adobe Creative Suite (Photoshop, CorelDRAW, Illustrator, InDesign) | PowerPoint
Adobe Photoshop, Illustrator, InDesign, Corel Draw, Power BI, Apache Superset, Google Data Studio (Looker Studio), SQL