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Experience level:
More than 5 years
Education level:
Languages:
Russian: Native
English: C1
Serbian: C1
I am a Sales Professional with over 20 years of experience in the CPG industry, spanning B2B, wholesale, and retail. Throughout my career, I have demonstrated the ability to handle customer inquiries, deliver solutions, and close deals effectively.
My strengths include team leadership, problem-solving, and implementing results-oriented strategies. I have successfully launched new products and have a proven ability to train, motivate, and optimize sales performance.
I’m proficient in MS Office and CRM tools, and I’m eager to bring my expertise to contribute to the company’s success.
Developed, implemented and achieved the annual sales plans
Proactively developed key initiatives and targeted value propositions to achieve sales and profit targets
Launched new product that became one of the leaders of the Russian market (25% of cappuccino market), signed 50+ key-client contracts
Attracted new customers, created marketing events, organized company’s participation in Trade Fairs.
Developed annual customer business plans and budgets
Formed excellent relationships with customers
Communicated internally and coordinated activities with the company’s Field Sales, Marketing and Finance departments
Worked with customers, drew up sales plans, developed marketing activities, controlled deliveries
Increased sales of instant coffee by 100%
Managed a project from scratch on the Russian market, led a sales department
Planned, controlled, motivated and trained staff, set long-term and short-term targets
Organized promotion programs for different trade channels and marketing activities
Introduced the product into the new market successfully
Launched a project (a canning factory in Ukraine): developed brands (concept, USP, positioning, promotional strategy, creating the design of logo and packaging), created a marketing plan and promo activities, negotiated with key customers
Created new brands Moshurov and Po-ukrainski smachno (Tasty in Ukrainian way) (preserved and canned vegetables)
Introduced the product to the market (distribution, chain stores, export)
Managed the sales department, overseeing planning, control, motivation, and created sales promotion programs for various trade channels and marketing activities
Negotiated contracts with major retail chains and distributors
Finalized agreements regarding private labels for store chains.
Successfully revitalized the Kraš brand (Croatia) in the Russian market
Sales and Customer Care
• Achieved 300% increase in new territories and 50% increase existing clients through effective use of cold calling, negotiation, team-player and leadership skills.
• Led sales staff in generating $12 million CAD of revenue for company over a 1,5-year span.
• Personal sold goods worth 135,000 CAD monthly and collaborated with more than 250 customers.
• Integrated a new form of weekly report and plans for Sales Team (8 Sales Managers and Representatives) that saved 25% time, which allowed for more time spend on exciting clients, attracted new customers (20+ new clients), which in a complex of measures led to a threefold increase in sales.
Marketing
• Launched new product that became one of the leaders of the market (25%)
• Developed brands for Food Industry producers (Herbal teas; Preserved and canned vegetables)
• Created Promo-Campaign
• Organized and participated in International Fairs and exhibitions