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Experience level:
3-5 years
Education level:
Bachelor
Languages:
Russian: Native
English: B1
Brand & Communication Designer with a background in PR and communications, focused on building clear, structured and goal-driven visual systems. I design user-centered experiences that connect business objectives with audience needs through thoughtful design and communication.
I work across Figma, Adobe Illustrator, and InDesign, developing layouts, typography systems, and visual content that support educational and product-driven environments. My experience includes working with educational platforms, mentoring design students, and managing content and client communication in freelance projects.
I approach design with a focus on clarity, consistency, and measurable impact — creating solutions that are not only visually strong, but also functional and strategically aligned.
Currently expanding my skill set in motion design and animation, aiming to bring more dynamic and engaging experiences into my work.
Supported the Advertising & PR Department of a literary magazine:
organized events, developed ad campaigns, and contributed creative concepts
for promotional video clips.
Wrote and edited articles, strengthening editorial quality and audience
engagement.
At a national media holding, managed advertising campaigns on VKontakte,
including targeted ads for a construction company.
Conducted audience research and analytics, improving campaign
effectiveness.
Consulted clients and managed communications, ensuring consistent and
effective brand messaging.
Developed content strategies for social media, strengthening online
presence and engagement.
Created text and visual materials that supported brand reputation and
improved client perception.
Managed administrative aspects (contracts, invoicing), maintaining smooth
client relationships.
Mentored junior-year students in graphic design, supporting their professional
growth.
Reviewed student projects and provided detailed, constructive feedback.
Guided students in improving composition, typography, and visual identity
skills.
Helped students develop a critical approach to their own work and strengthen
presentation skills.
Applied corporate identity guidelines across digital materials, improved
layout readability and structure in Figma.
Created and refined illustrations, including AI-assisted graphics, ensuring
consistency with brand style.
Designed presentation materials for educational projects, using Auto Layout
for easy text editing and scalability.
Progressed from basic design tasks (layouts, visual structure) to advanced
assignments (presentations, branded visuals).
Designed and authored educational resources for teachers and tutors,
combining strong visual design with clear textual content.
Created layouts, graphics, and illustrations in Figma, ensuring readability
and engagement for diverse audiences.
Collaborated with the content team to align design with pedagogical goals
and branding requirements.
Delivered user-friendly materials that improved the learning experience and
supported educators’ daily work.
Visual & Brand Design — creating cohesive visual systems and brand identities aligned with business and audience needs
Layout & Typography — building structured, readable compositions using grids, hierarchy, and typographic systems
Design Tools — proficient in Figma, Adobe Illustrator, and Adobe InDesign
Communication Design — designing visual and content solutions with a focus on clarity and strategic goals
Content & Educational Design — developing educational materials and visual content for learning platforms
User-Centered Approach — prioritizing usability, clarity, and meaningful user experience
Collaboration & Client Communication — managing freelance projects and working directly with clients and teams
Mentorship — mentoring junior designers and supporting skill development
Motion Design (in progress) — learning animation to enhance storytelling and create more dynamic visuals