– Business communication with partners, investors, and clients in English and Russian

– Managing and developing corporate social media accounts (LinkedIn, Facebook)

– Analyzing and monitoring key business metrics and advertising campaign KPIs (CPA, CPL, CAC, LTV, ROMI, ROI)

– Creating and managing email marketing campaigns

– Working with CRM and email marketing systems (ActiveCampaign, GoHighLevel, HubSpot, MailChimp)

– Lead generation using specialized platforms (SeamlessAI, Instantly)

– Designing and launching sales funnels

– Automating workflows and business processes

– Creating lead magnets and promotional materials

– Developing visual content and marketing creatives in Canva and Figma

– Using AI tools to optimize workflows (ChatGPT, Gemini, Claude, Gamma, NotebookLM)

– Analyzing the effectiveness of marketing campaigns and tracking key metrics

– Creating and sending informational and promotional emails

– Preparing technical specifications for creating sales-driven content online

– Creating sales-driven content, marketing materials, and creative assets for the web

– Organizing and managing document workflows

– Developing email newsletter designs

– Laying out email newsletters in accordance with the company’s or product’s established style

– Analyzing the effectiveness of marketing campaigns and tracking promotion performance metrics

Key Achievements

– Increased email marketing effectiveness by 46%: raised open rates from 28% to 41% by building a system for creating personalized content, A/B testing subject lines, and building trust with the audience.

– Scaled the potential investor base by 2.75 times: from 2,000 to 5,500 qualified contacts by creating and launching a lead magnet system, optimizing landing pages, and integrating multi-channel entry points, thereby ensuring a steady influx of new investment applications.

– Automated the customer journey from scratch: implemented ManyChat for instant auto-replies, distributing lead magnets, and adding contacts to the CRM. Using automation tools, implemented nurturing sequences and audience segmentation based on behavioral triggers, reduced the processing time for incoming requests by 80%, and freed up the team for strategic tasks.

– Developed an ecosystem of 10+ lead magnets: return calculators, investment guides, and deal analysis templates, which generated a steady stream of 10–12 new leads daily (with peak days reaching 100–120 leads).

Created a process for preparing and automatically sending monthly reports to existing investors (financial metrics, portfolio updates, development plans), increased retention, strengthened trust, and encouraged repeat investments.

Implemented a suite of tools to optimize operations, accelerated content production by 3x, and reduced reliance on external contractors.

– Built a database of over 100,000 potential cold investors: used Seamless AI to collect and segment qualified contacts (real estate investors, HNWIs, accredited investors) by geography and profile, creating a long-term asset for scaling outbound campaigns and affiliate programs.

Translated with DeepL.com (free version)