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Experience level:
1-3 years
Education level:
Bachelor
Languages:
Russian: Native
English: C1
Serbian: A2
I’m passionate about digital creativity and closely follow social media trends, with a strong understanding of attention mechanics in short-form video. I analyze content performance, identify high-impact formats, and adapt them to different business goals. I thrive in fast-paced environments, structuring ideas into clear concepts, сценарии, and actionable tasks for teams.
Focused on creating high-converting visual content and strengthening brand identity to improve market positioning.
— Conducted trend and competitor analysis to inform creative decisions
— Developed a comprehensive brand book, improving visual consistency across platforms
— Increased sales conversion by 40% through optimization of marketing creatives
— Produced 100+ high-quality creatives aligned with brand strategy
— Mentored 3 junior designers, improving team efficiency and output quality
Created performance-driven visual content for digital and offline campaigns, ensuring brand consistency across channels.
— Developed 150+ creatives for targeted campaigns, increasing audience engagement by 25%
— Analyzed social media trends and translated them into effective visual concepts
— Generated ideas and creative concepts for ads (social media, posters, digital)
— Created scripts and visual directions for marketing campaigns
— Worked with brand identity and adapted content for multiple formats
— Trend analysis (TikTok, Instagram Reels, YouTube Shorts)
— Creative ideation for performance marketing
— Short-form video scripting (hook → retention → CTA)
— Competitor and reference research
— Understanding of performance marketing principles
— Visual content creation (Figma / Canva / basic editing)
— Structuring ideas and setting clear briefs