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Experience level:
More than 5 years
Education level:
Higher
Languages:
Russian: Native
English: B2
Serbian: B1
I have 15+ years of experience in digital marketing, working with clients, agencies, and advertising platforms (Yandex).
I focus on building marketing strategies, analyzing performance, and improving conversion through UX/UI.
Used to working closely with clients, presenting ideas, and driving growth.
Now looking to move into international projects and develop in marketing/project management.
Worked on marketing initiatives and client growth projects across SMB and ecommerce clients within the Yandex ecosystem, managing multi-channel campaigns and performance at scale.
Led marketing initiatives and growth projects, combining analytics with campaign execution
Managed multi-channel campaigns (search, ad networks) with six-figure monthly budgets
Used data to identify growth opportunities and prioritize actions for clients
Coordinated with clients and internal teams to align marketing efforts and improve results
Participated in hiring, onboarding and mentoring specialists
Marketing strategy development, project coordination, and campaign management across multiple channels.
Strong analytical skills: performance analysis, conversion optimization, and data-driven decision making.
Experience with Google Ads, Meta Ads, and Yandex Direct, as well as analytics tools (Google Analytics, Yandex Metrica, AppMetrica).
Skilled in working with clients: presenting ideas, managing expectations, and driving growth.
Understanding of UX/UI principles and landing page optimization.
Cross-functional collaboration and ability to manage multiple tasks in fast-paced environments.