Product and category management professional with experience in automotive aftermarket, specializing in assortment expansion, pricing strategy, and supplier negotiations. Proven track record of launching new product lines, scaling portfolios by 900+ SKUs, and driving 100% year-over-year sales growth in e-commerce. Skilled in developing data-driven tools and long-term product strategies, as well as leading cross-functional teams across marketing, procurement, and sales. Focused on delivering sustainable growth, improving profitability, and strengthening market positions.
Work experience
Category manager / Product manager
MARSHALL Autoparts (a top-10 automotive aftermarket company in Russia – https://cars.marshall.parts/)
Sep 2023 - Current
Achievements
1. Launched three new product lines for passenger vehicles: antibacterial filters, fuel filters, and wheel hubs.
2. Expanded the product assortment by 900+ SKUs, resulting in a 40% increase in gross profit.
3. Developed strong unique selling propositions and enhanced product presentation, driving 100% year-over-year sales growth from 2024 to 2025 on Ozon (one of the leading e-commerce platforms in Russia, ranked among the global top five). Air and cabin filters achieved the #1 position in the “Passenger Vehicle Filters” category on Ozon.
4. Developed a five-year product strategy (2025–2030).
Responsibilities
1. Analyzed sales and margins to optimize assortment and pricing strategies to achieve the company’s target profitability.
2. Identified market trends and growth opportunities, increasing category share.
3. Delivered actionable reports and insights to support strategic decision-making.
4. Led cross-functional teams (marketing, procurement, and sales) to execute growth initiatives.
5. Negotiated with international suppliers, achieving price reductions, extended payment terms (up to 90 days), additional bonuses, and reduced MOQs.
Material Requirements Planning Manager
Unilever (one of the world’s leading FMCG companies – https://www.unilever.com/)
Feb 2022 - May 2022
Key Projects
1. Developed a flexible safety stock calculation tool (Safety Stock Tool).
2. Developed a stock level forecasting tool (Stock Forecast Tool).
As a result of the internship, both tools were presented to senior management and successfully implemented into the MRP department’s workflow.
Education:
ITMO University
Faculty: Innovatics
Specialisation: High-Tech Business Management
Graduation year: 2025
Higher School of Economics
Faculty: Management
Specialisation: Logistics and Supply Chain Management
Graduation year: 2023
Key skills:
1. Product management 2. Product / Business development 3. Supplier negotiation 4. Procurement 5. Analytics (Excel / PowerQuery / Python)