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Experience level:
3-5 years
Education level:
Vocational secondary, Incomplete higher, Bachelor
Languages:
Russian: Native
English: B1
Creative and detail-oriented SMM Specialist and Content Creator with 4+ years of experience in social media marketing, lifestyle and food brands. Specialized in creating engaging short-form content, Reels, storytelling, brand visual identity and emotional marketing for social platforms. Experienced in working with restaurants, coffee shops, beauty and lifestyle projects, as well as local and federal brands. Passionate about modern digital culture, trends and AI content creation. Currently working with tools such as ChatGPT, Nano Banana, Veo and Kling AI. Strong skills in combining creativity, strategy and audience understanding to build visually strong and emotionally engaging brand communication.
– Managed social media for a franchise coffee shop
– Created unique visual content
– Maintained brand identity
– Produced Reels and Stories
– Organized photo and video shootings
– Built social media promotion strategy
– Organized content shootings
– Edited short-form videos and Reels
– Managed brand collaborations
– Analyzed audience and performance metrics
– Managed both social media and broader marketing activities for the dance center
– Developed promotion and content strategies across Instagram, Telegram and VK
– Built and maintained the brand’s tone of voice and audience communication
– Organized and directed content shootings, including events, championships and dance battles
– Worked with influencers, partnerships and collaborations
– Participated in event organization and promotion campaigns
– Analyzed performance metrics and suggested new marketing initiatives
– Created engaging and emotionally-driven content for teenage and young adult audiences
– Developed social media content strategies
– Created engaging content plans and Reels
– Managed analytics and monthly reports
– Organized content shootings
– Collaborated with influencers and local brand partners
– Worked closely with the marketing team
– Developed social media concepts
– Created content for Instagram, VK and Telegram
– Managed analytics and reporting
– Maintained brand tone of voice
– Social Media Marketing – Content Strategy – Reels / TikTok / Shorts – Storytelling – AI Content Creation – Brand Tone of Voice – Video Editing – Content Planning – Influencer Marketing – Organic Growth – Trend Research – Visual Branding _________________________________ Tools in my work: CapCut, Canva, Instories, Bazaart, ChatGPT, Nano Banana 2 / Pro, Veo 3.1, Kling 2.6