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SMM, Marketing Manager, Content-Creator

Serbia
Added: 08.05.2026
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Location:

Serbia

Birthday date:

28/06/2000

Experience level:

3-5 years

Education level:

Vocational secondary, Incomplete higher, Bachelor

Languages:

Russian: Native

English: B1

About

Creative and detail-oriented SMM Specialist and Content Creator with 4+ years of experience in social media marketing, lifestyle and food brands. Specialized in creating engaging short-form content, Reels, storytelling, brand visual identity and emotional marketing for social platforms. Experienced in working with restaurants, coffee shops, beauty and lifestyle projects, as well as local and federal brands. Passionate about modern digital culture, trends and AI content creation. Currently working with tools such as ChatGPT, Nano Banana, Veo and Kling AI. Strong skills in combining creativity, strategy and audience understanding to build visually strong and emotionally engaging brand communication.

Work experience

SMM Specialist

Do.Bro Coffee

2023 — 2025

– Managed social media for a franchise coffee shop
– Created unique visual content
– Maintained brand identity
– Produced Reels and Stories
– Organized photo and video shootings

SMM & Marketing Specialist

Cupcake Stories

2025 — 2026

– Built social media promotion strategy
– Organized content shootings
– Edited short-form videos and Reels
– Managed brand collaborations
– Analyzed audience and performance metrics

SMM & Marketing Specialist

King Kong Dance Center

2024 — 2025

– Managed both social media and broader marketing activities for the dance center
– Developed promotion and content strategies across Instagram, Telegram and VK
– Built and maintained the brand’s tone of voice and audience communication
– Organized and directed content shootings, including events, championships and dance battles
– Worked with influencers, partnerships and collaborations
– Participated in event organization and promotion campaigns
– Analyzed performance metrics and suggested new marketing initiatives
– Created engaging and emotionally-driven content for teenage and young adult audiences

SMM & Marketing Specialist

UTEA, Bubble Tea & Coffee Bars

2025 — Present

– Developed social media content strategies
– Created engaging content plans and Reels
– Managed analytics and monthly reports
– Organized content shootings
– Collaborated with influencers and local brand partners

SMM Specialist

Perchini, Italian Restaurant (Federal brand)

2025 — Present

– Worked closely with the marketing team
– Developed social media concepts
– Created content for Instagram, VK and Telegram
– Managed analytics and reporting
– Maintained brand tone of voice

Education:

Novosibirsk Regional College of Culture & Arts

Faculty: -

Specialisation: Organizer of cultural and mass activities

Graduation year: 2018-2019

Novosibirsk State Technical University (NSTU)

Faculty: -

Specialisation: Economics of organizations & enterprises

Graduation year: 2019-2021

Key skills:

– Social Media Marketing – Content Strategy – Reels / TikTok / Shorts – Storytelling – AI Content Creation – Brand Tone of Voice – Video Editing – Content Planning – Influencer Marketing – Organic Growth – Trend Research – Visual Branding _________________________________ Tools in my work: CapCut, Canva, Instories, Bazaart, ChatGPT, Nano Banana 2 / Pro, Veo 3.1, Kling 2.6