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Я интересуюсь маркетингом, люблю работу с инфлюсенсерами и аналитику. Мне близок data-driven подход. К работе подхожу со всем интересом и стараюсь предлагать необычные решения, которые дают импакт на бизнес. Люблю проекты с блогерами, но за счет плотной кросс-функициональной работы в агентствах хорошо разбираюсь в смежных темах – репутационный маркетинг, стратегия, медийка, смм. Имею опыт работы с гейм продуктами – продвигала линейку Omen by HP несколько лет. Мне нравится работа в команде, сейчас у меня команда из 12 человек. Большое внимание уделяю атмосфере в коллективе, вижу на практике, что позитивная мотивация дает отличные плоды. Имею большой опыт обучения сотрудников и выращивания их до высоких грейдов. Увлекаюсь контентом на тему управления команд, исследованиям про социальные сети и их влияние, а также нейросайнс – то как работает наш мозг, и какие факторы предотвращают выгорание в команде. // Играю в бадминтон, люблю изучать языки – как возможность понимать людей с разным культурным кодом. Вообще люблю людей и стараюсь понять их. Поэтому даже если у вас нет подходящей роли для меня сейчас, буду очень рада нетворку, обмену опытом в Белграде. Зовите общаться, не пожалеете 🙂
Picturer Digital Agency December 2021 – present
Creative agency, mostly digital apps in client’s list
Position
INFLUENCER MARKETING EXECUTIVE
■ Developed and executed end-to-end influencer marketing strategies aligned with brand goals, resulting in a 20% increase in brand awareness across the target audience.
■ Managed influencer partnerships and negotiated contracts, reducing campaign turnaround time by 15%
■ Built a cohesive team of 12 by hiring, developing and mentoring team members
■ Managed monthly budgets of 100K EUR for bloggers + 200K EUR for content seeding
■ Created a business process to comply with a new law, which saved clients and influencers from potential
fines
■ Developed and implemented cross-functional processes with sales, customer service, creative and social
media team and back office, which reduced project implementation time and increased accuracy in information transfer up to 98%.
Fistashki Digital Agency 2011 – 2021 Full digital service agency, global international brands in client’s list
Position HEAD OF INFLUENCER MARKETING (2017 – 2021)
■ Led more than 100 campaigns with over 10 influencers in each on average, managing the annual budget of 850 000 euro.
■ Developed a guide for finding influencers based on experience of over 100 integrations
■ Monitored and measured campaign performance using analytical tools to optimize results and deliver
ROI-driven campaigns.
■ Secured the first ambassador contract for the IQOS brand in the region, worth 40,000 euros, reaching 700K
views.
■ Built long-term relationships with key influencers, bloggers, and content creators.
■ Led the creation of a blogger database with 2000 influencers, using Python scripts.
■ Built a new influencer marketing department of 4 from scratch.
■ Reached up to 50M impressions in particular campaigns.
■ Launched a campaign for Disney in a new format, which brought a few million views with the budget of 2000
euro.
Fistashki Digital Agency PROJECT / ACCOUNT MANAGER (2011-2017)
■ Managed social networks for FMCG brands.
■ Created a 10K community of Lego fans, collaborating with the brand ambassador and creating unique
content, which drove sales by 10%.
■ Doubled ER in Instagram for the Fetaxa brand by implementing video content and organizing events with
the followers and bloggers.
Sanoma Independent Media (2007-2011)
Largest in the region publishing house of international magazines (Cosmo, Men’s Health, etc)
Marketing Manager
● Organized a stand at the Millionaires’ Fair, in collaboration with luxury brands exhibited, which increased the number of annual subscriptions by 15%, and helped the magazine find new advertisers.
● Launched the Wedding Magazine Awards (concept, nominations, website), creating a flagship event for the industry and generating additional revenue from advertisers.
– State University of Management
– marketing
– marketing management
– 2009
Digital marketing, Influencer marketing, Social media marketing, Team Management, Communication, Strategic thinking, Analytical Skills. Project Management. Business Process Improvement, Brand partnerships, Strong negotiation skills, Tools: Hype Auditor Upfluence