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Experience level:
Education level:
Languages:
Russian - Native
English - Intermediate/Upper-intermediate
Serbian - A2/B1
Experienced Digital Marketing Leader with over 7.5 years in online marketing, specializing in strategic management, SEO, and advertising. Currently driving growth as Head of Digital Marketing in a publishing house. Skilled in creating high-performing campaigns, managing cross-functional teams, and delivering measurable results. Eager to transition into an international role to leverage my expertise in global markets.
Professional Highlights
– Achieved 400% CTR growth and 300% conversion increase in publishing campaigns.
– Successfully built and led cross-functional teams in high-pressure environments.
– Consistently delivered double-digit weekly sales growth in e-commerce.
Azbooka-Atticus Publishing House
Head of Digital Marketing
July 2023 – Present | Moscow (Remote)
Campaign Management: Created and optimized ad campaigns (Yandex.Direct, VK), reducing CPC by 50%, increasing CTR by 400%, and tripling conversions.
SEO Leadership: Spearheaded initiatives that significantly boosted website visibility, developed semantic strategies, and enhanced organic traffic.
Partnership Development: Established robust collaborations with platforms like Ozon and Wildberries, integrating analytics tools for tracking sales.
Data-Driven Strategy: Designed attribution models, improved ROI, and ensured actionable insights from campaign performance.
Team Leadership: Built and mentored a high-performing team, leading successful tenders and partnerships.
Business Growth: Engineered systems that achieved +10% weekly sales growth and sustainable ROI improvements.
Key Achievements:
– Implemented a streamlined reporting and KPI system, improving data transparency and decision-making.
– Delivered sustained growth in both organic and paid traffic across multiple channels.
Eksmo Publishing House
Head of Internet Promotion Group
August 2018 – September 2019 | Moscow
Increased online sales by 44% through innovative marketing strategies.
Launched a new department for internet promotion, expanding channels like programmatic, influencer marketing, and SMM.
Tripled SEO effectiveness with optimized content and targeted campaigns.
Changellenge
Project Manager
August 2019 – November 2019 | Moscow
Launched a case-study textbook for students and organized talent selection for Skolkovo’s educational program.
Stockmann
Internet Marketer
October 2017 – June 2018 | Moscow
Reduced CPC across platforms by 50%, enhancing campaign ROI.
Streamlined digital campaigns and implemented user behavior-based optimization.
Tver State University (Russia)
Bachelor’s Degree in Economics, National Economy Faculty
2012
Digital Marketing: Campaign optimization, analytics, and strategy.
Advertising Platforms: Yandex.Direct, Google Ads, FB Ads, VK Ads.
SEO Expertise: Semantic optimization, traffic growth.
Data-Driven Decisions: Attribution modeling, ROI analysis.
Team Leadership: Building, mentoring, and resource allocation.
Partnership Management: Collaboration with major retail platforms.