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Marketing & SMM Specialist

Belgrade
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Location:

Belgrade

Birthday date:

19/09/1984

Experience level:

More than 5 years

Education level:

Higher

Languages:

Russian: Native

English: B1

Serbian: B1

About

Experienced marketer and SMM manager with 5+ years of experience in developing comprehensive marketing strategies and social media promotion. Expert in content development, SEO optimization, and implementing AI tools to optimize marketing processes.

Work experience

Marketing & SMM Specialist

TECHNO-MED

2020 - 2025

Strategic Marketing:
• Development and implementation of comprehensive company marketing strategy
• Management of all company digital channels: websites, social media, YouTube channel
• User behavior analysis and sales funnel optimization, reducing bounce rate by 30%
• Organization of effective contextual advertising campaigns

SMM Direction:
• Creation and implementation of SMM strategy for various platforms: https://vk.com/vet_xvet, https://vk.com/technomed, https://t.me/vet_xvet
• Development of company communities with growth of real followers on main account from 500 to 16,000 people in 12 months
• Comment moderation and audience communication, increasing engagement
• Development and management of content plans for social media
• Setup and optimization of targeted advertising

Content Management and SEO:
• Content management of three major web projects (1500+ pages): https://techno-med.ru, https://xvet.ru, https://edu.xvet.ru
• Optimization of existing materials to improve search rankings
• Creation of SEO-optimized content that increased organic traffic by 250%

PORTFOLIO

Management of major company web projects:
• https://www.youtube.com/@techno-med
• https://www.techno-med.ru
• https://xvet.ru
• https://edu.xvet.ru
• https://vk.com/vet_xvet
• https://vk.com/technomed
• https://t.me/vet_xvet

ACHIEVEMENTS

• 250% growth in organic traffic on company websites over 2 years through redesign, SEO optimization, and quality content
• Development and launch of educational online platform that became an additional channel for attracting professional audience
• Implementation of AI tools (GPT, Claude, DeepSeek, Gemini, Midjourney) in marketing processes, reducing resource costs by 70%
• Increase in social media audience from 500 to 16,000 real followers in 12 months

Education:

Krasnoyarsk State University

Faculty: Business, Management, Marketing, and Related Support Services

Specialisation: Manager

Graduation year: 2000

Tallinn School of Managers

Faculty: Management Activities and Economics

Specialisation: Manager

Graduation year: 2002

Key skills:

• Development of company marketing and SMM strategy • Marketing department management • SEO optimization and contextual advertising • Website development and UX/UI design • Email marketing • Setup and optimization of targeted advertising • Community management and audience engagement • Visual design of social media • Cross-marketing and collaborations • Yandex.Direct, Google Ads, Google Analytics • CMS: 1C-Bitrix, WordPress, Tilda • Graphics: Adobe Photoshop, Adobe Lightroom, Figma, Snapseed, CapCut • Video: Adobe Premiere Pro • Projects: Bitrix24, ClickUp, Trello • AI: GPT, Claude, DeepSeek, Gemini, Midjourney