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Experience level:
More than 5 years
Education level:
Languages:
Russian: Native
English: B1
Serbian: A1
Creative Generalist with over 12 years of experience in the creative economy, specialising in the development and management of cross-industry projects and products in the fields of arts and culture, media, IT, marketing, education, and urban studies. Skilled in conducting research, designing, and integrating innovative solutions for complex and non-standard challenges.
Creator of art residencies and accelerators for creative professionals, as well as multimedia exhibitions, products, and projects. Recognised expert in urban regeneration and cultural policy. Extensive experience in media production, editing, content creation and promotion, and management of international projects and cross-functional teams.
CV & Porfolio – https://drive.google.com/file/d/1DT0NiTSVo8-il7gZZnC4gF43DNGQ-b9E/view?usp=drive_link
– Established and managed an international art residency program, supporting 60 creators.
– Developed accelerator programs, securing funding and sponsorships (Over 100k USD) for resident projects.
– Curated annual creative festivals, bringing together 15,000+ visitors and international experts.
– Produced creative products.
– Developed video content for international brands and creative campaigns.
– Organized an exciting 3D art exhibition in Tashkent, featuring artists from over 10 countries.
– Managed brand collaborations, digital content strategy, and cross-media storytelling.
– Produced promotional videos and documentaries
– Search for creators and community development.
– Led projects and marketing initiatives aimed at developing culture and the arts.
– Supervised the Uzbekistan Pavilion at the World Expo 2025.
– Played a key role in organising the 4th World Conference on Creative Economy – overseeing conference
management, concept development, programming, and partnership coordination.
– Collaborated with international organisations including UNCTAD, UNESCO, the British Council, WIPO.
– Conducted research and analysed statistical data.
– Served as editor and content creator for two catalogues on Uzbekistan’s creative industries.
– Curated and delivered two multimedia exhibitions.
– Coordinated the Homo Faber crafts development programme.
– Oversaw the nomination and successful designation of Bukhara as a UNESCO Creative City.
Project and Programme Management:
• End-to-end management of art, media, and international projects
• Planning, budgeting, procurement, quality and deadline control
• Grants and investors: proposal, reporting, and donor relations
• Risk and project portfolio management
• Methodologies: Agile (Scrum, Kanban, Lean), Waterfall, PRiSM
Media, Content, and Production:
• Full production cycle: pre-production – production – post-production
• Doc/art/fashion video: producing, directing, creative brief
• Editing and publishing products: books, reports, articles, research
• Creative concept development, storytelling aligned with brand goals
• Management of cross-functional creative teams
Digital Transformation, Product Management, AI:
• Growth of digital products (management, strategy, roadmap, P&L)
• Product lifecycle management: user research, MVP, CJM, etc.
• Data-driven management: KPIs, dashboards and decision-making
• AI integration into production and operational processes
• Innovation implementation: hypothesis testing and scaling
Marketing, PR, and Branding:
• Brand strategy, positioning, ToV (culture/media/creative products)
• PR and international communications: news agenda, media relations
• Community management and partnership campaigns
• Digital marketing: content strategy and performance hypotheses
• Metrics and optimisation: ROI, CTR, ER, LTV, CPA
Creative Strategies, Art and Culture Development:
• End-to-end producing art, media, educational and cultural projects
• Art direction and development of creative concepts
• Curation of exhibitions, festivals, urban, interdisciplinary projects
• Programme design for educational initiatives and events
• Event scripting, scheduling, and production coordination
• Designing collaborations with brands, institutions, and artists
• Management of art residencies and accelerators
• Research, analysis, impact assessment, and cultural mapping
International Cooperation, Legal, Partnership Aspects:
• Contract production: producer and partnership agreements
• IP and licensing: copyright rights, innovation rights, image rights
• Legal support for international cultural and media projects
• Donor and sponsorship programmes: packages, benefits, KPIs
• Compliance: data and content usage, permits, documentation
• Knowledge of international law in the field of the creative economy
DIGITAL TOOLS & PLATFORMS
Project & Product Management: Notion, Trello, Jira, Asana, Miro
Design & Creative Tools: Figma, Canva, Photoshop, Adobe Lightroom
Multimedia Production: CapCut, Runway, Midjourney
Analytics & Marketing: Google Analytics, Meta Business Suite
AI & Productivity: ChatGPT, Claude, NotebookLM, Copilot, Gemini
Office & Docs: Microsoft Office, Google Workspace, Adobe Acrobat
SOFT SKILLS
• Creative & Analytical Thinking
• Problem-Solving & Emotional Intelligence
• Continuous Learning & Adaptability
• Effective Communication & Negotiation
• Time & Priority Management
• Cross-Cultural Collaboration & Global Networking
• Strategic Vision & Decision-Making under Uncertainty
• Leadership & Mentorship
• Crisis Management & Resilience under Pressure