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Trapplan.com is a marketing agency specializing in game promotion through influencers, Reddit UGC campaigns, and Discord campaigns. We help game developers and publishers reach their target audience and build active communities using creative and effective strategies on key gaming platforms and communities. We are passionate about games and know how to make them successful by leveraging the power of authentic content and player engagement!
Role Description:
We are seeking a creative and well-connected Influencer Manager to join our dynamic team. You will be responsible for identifying, building relationships with, and managing gaming influencers for our clients’ promotional campaigns. Your role will be crucial in executing impactful influencer marketing strategies that resonate with the gaming community and drive results for game developers and publishers. This position requires a deep understanding of the gaming influencer landscape, excellent communication skills, and a genuine passion for video games.
Fluent in English!!!
Proven experience as an Influencer Manager, Talent Manager, or a similar role, with a strong focus on the gaming industry.
An existing network of contacts within the gaming influencer community is highly desirable.
Deep understanding of the gaming influencer landscape, including different tiers of influencers, content formats, and platform-specific nuances (Twitch, YouTube, TikTok, etc.).
Strong negotiation, communication, interpersonal, and relationship-building skills.
Experience in managing multiple influencer campaigns simultaneously, with excellent organizational and project management abilities.
Ability to develop creative campaign ideas and provide constructive feedback to influencers on content.
Familiarity with influencer marketing tools, analytics platforms, and campaign management software.
A genuine and demonstrable passion for video games and a strong understanding of gaming culture and online communities.
Ability to work independently and as part of a collaborative team in a fast-paced environment.
Higher education in Marketing, Communications, Public Relations, or a related field is a plus.
Identifying, vetting, and recruiting relevant gaming influencers across various platforms (Twitch, YouTube, TikTok, Instagram, etc.) aligned with client needs and campaign objectives.
Building and maintaining strong, long-term relationships with a diverse network of gaming influencers and their management, if applicable.
Negotiating contracts, rates, and campaign deliverables with influencers, ensuring fair terms for both the influencer and the agency/client.
Developing clear and compelling creative briefs and campaign guidelines for influencers, ensuring brand alignment and content quality.
Managing influencer campaigns from inception to completion: including onboarding, content review, ensuring adherence to deadlines, and troubleshooting any issues.
Collaborating closely with Key Account Managers and other internal teams to ensure influencer activities are integrated with broader marketing strategies and client goals.
Monitoring influencer content for compliance with campaign guidelines and FTC disclosure requirements.
Tracking, analyzing, and reporting on the performance of influencer campaigns, using key metrics to assess effectiveness and provide insights for optimization.
Staying current with the latest trends in gaming, influencer marketing, emerging platforms, and content creator best practices.
Managing influencer payment processes and maintaining an organized database of influencer contacts and campaign performance.
Contributing to the development and refinement of the agency’s influencer marketing strategies and processes.
Competitive salary and a bonus system for successful campaigns.
Opportunity to work with exciting game titles and leading influencers in the gaming space.
A key role in shaping and executing innovative influencer marketing campaigns.
Professional growth and development in the rapidly evolving field of game-focused influencer marketing.
A team of like-minded individuals who are truly passionate about games and marketing.
If you live and breathe gaming, have a knack for spotting talented influencers, and are excited about connecting them with awesome game projects, we want to hear from you! Please send your resume and a cover letter detailing your experience with gaming influencers and why you’d be a great fit for Trapplan.com to pb@trapplan.com
In the subject line of your email, please indicate: “Influencer Manager – [Your Name Surname]”.
Let’s level up game promotion together!
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