Account Manager with 6+ years of experience in digital marketing agencies, specializing in full-cycle influence campaigns: from blogger management to handling key clients. Built long-term client relationships, managed expectations, and resolved escalations. Experienced in scaling partner networks, implementing workflows, and operating at the intersection of creative, analytics, and operations. Proficient in core performance metrics: CPV, CPA, ER, ROI.
Work experience
Senior Account Manager
X5 Blogger — a unique influencer and performance agency integrated with Russia's largest retail chains under the X5 Group (x5blogger.ru)
sept. 2025 - feb. 2026
• Managed influencer and performance campaigns for major retail clients: Pyaterochka, Perekrestok, Chizhik, Food.ru
• Identified growth opportunities for clients; led upsell and cross-sell initiatives, increasing project margins by an average of 5-10%
• Coordinated cross-functional teams (creative, influencer sourcing, analytics); ensured on-time project delivery
• Maintained high client retention through proactive communication, rapid issue resolution, and expectation management
• Developed media plans for influencer selection, forecasted KPIs, and budget allocation — acted as a single point of expertise for the client throughout all campaign stages
• Structured processes for onboarding new clients, ensuring transparent and seamless collaboration in projects
• Produced final analytical reports to close projects and led retrospective meetings with clients
Teamlead
ArtBloggers — Influencer and design agency that bonds artists with brands (artbloggers.io)
june 2020 - sept. 2025
• Managed a team of 3 and oversaw 50+ influencer campaigns end-to-end across beauty, tech, gaming, banking, and FMCG — consistently hitting client KPIs on reach, ER, and CPV
• Introduced Asana-based workflow that made delivery status visible to all stakeholders in real time and cut coordination overhead
• Scaled the partner network from scratch to 34+ influencers and 13+ agencies; negotiated and closed partnership contracts independently
• Served as the primary point of contact for major brand clients (MSI, VK, T-Bank, Flowwow, National Lottery); resolved escalations and managed expectations at every stage