Experience level:
Education level:
Higher
Languages:
Russian: Native
English: B2
Serbian: A1
Proactive data analyst with experience in e-commerce and marketing. Experience in analyzing sales and customer behavior, improving inventory management, and optimizing marketing performance. Work with cross-functional teams and create clear reports. Passionate about automating routine tasks and finding insights that help teams move faster and smarter.
Worked on freelance projects between full-time roles, taking on short-term tasks in marketing analytics, e-commerce, and pharmaceutical research.
● Provided insights to improve marketing performance and optimize online sales funnels.
● Worked on inventory management tasks — analyzed stock levels, sales velocity, and seasonality to support smarter replenishment and reduce overstock.
● Built automated reports and dashboards to help clients track key metrics and make faster, data-driven decisions.
● Analyzed pharmaceutical research data to assist in lab testing decision-making through result visualizations.
E-commerce – clothing trade on European and Russian platforms
● Improved inventory turnover by 20% and reduced overstock levels by 25% by analyzing sales trends and helping to plan better stock purchases.
● Helped improve demand forecasting accuracy by 30% by tracking sales speed, stock levels, and seasonality.
● Increased marketing efficiency by 20% by analyzing campaign results and building simple, useful reports for the team.
● Automated weekly and monthly reporting, cutting report preparation time by 50-60% and helping managers make faster decisions.
● Combined data from different sources (sales, marketing, inventory) into one clear dashboard to support day-to-day operations.
E-commerce – Wholesale Trade – Official Representative of European Brands.
Creative and DIY Supplies.
● Conducted in-depth analysis of consumer behavior and market trends to redefine brand positioning and optimize the yarn product portfolio, resulting in 30–50% annual growth over three consecutive years.
● Led Bestex to become the global top seller of Cernit and Darwi products within two years. Conducted comprehensive competitor analysis, sales channel evaluation, marketing and unit economics analysis, and developed a strategic plan based on data insights, resulting in market leadership and sustained year-over-year sales growth.
Advertising Agency
● Implemented full-cycle marketing projects from idea to implementation, resulting in long-term partnerships with key clients such as EurosibAuto (BMW, Jaguar, Land Rover, Volvo, Mazda), UPM.
● Increase campaign effectiveness and ROI through strategic planning, execution and analytics across digital, offline, SMM, print and event channels.
● Improved marketing and web analytics to support data-driven decision making and improve campaign performance.
Manufacturing company
● Improved production efficiency through process optimization and equipment selection.
● Conducted market and operational analysis to guide procurement and reduce costs.
● Established stable supply chains and implemented staff training, ensuring consistent output quality.
● Expanded client portfolio.
Python, SQL, PostgreSQL, Metabase, PowerBi, MS Excel, Power Query, DAX, Google Analytics, Yandex Metrics
Analytical thinking, Problem-solving, Communication, Cross-functional collaboration, Adaptability and continuous learning, Project ownership and proactivity, Attention to detail, Time management, Prioritization