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Analyst

Belgrade
You can open access to the talent’s contacts for only 2 euro!

Location:

Belgrade

Birthday date:

15/01/1999

Experience level:

3-5 years

Education level:

Bachelor

Languages:

Russian: Native

English: C1

Serbian: A1

About

Marketing Analyst with 3+ years of experience in brand measurement, social listening, and consumer insights— including brand awareness, loyalty, and sentiment analysis. Strong at turning audience data into strategic actions and tracking key metrics like share of voice, engagement, and perception. Background in digital media with high social and video engagement. Experienced in cross-functional collaboration with product analysts.

Work experience

Media Analyst

Echo agency

Nov 2023 - Apr 2025

1. Media and competitor intelligence: analyzed brand and competitor coverage across media and social platforms, identifying trends, sentiment shifts, and emerging risks to inform brand perception strategy.
2. Reputation strategy support: contributed to the development of reputation management initiatives by translating social listening and media data into actionable recommendations.
3. Insightful reporting: created clear, visual, and data-driven presentations for internal stakeholders, highlighting key brand health indicators

Content Monitoring Specialist (Anti-Piracy)

START

Jun 2022 - Nov 2023

1. Monitoring and Optimization: monitored digital platforms for unauthorized brand content, contributing to risk mitigation and brand protection.
2. Analytics and Reporting: optimized tracking workflows and supported analytics teams with insights on misuse trends and reputational risks.

Online Reputation Analyst

Digital Guru

Nov 2019 - Jan 2021

1. Monitoring and Analysis: monitored and collected brand mentions across media and social platforms, analyzed sentiment, share of voice, and reputation trends.
2. Strategy and Reporting: contributed to the development of strategies for reputation improvement, prepared analytical reports and presentations using MS Office, Google Workspace, Miro.

Education:

Russia State University for the Humanities

Faculty: Advertising and PR

Specialisation: Modern communications and advertising

Graduation year: 2022

Key skills:

• Brand Measurement and Tracking
• Marketing Data Analysis
• Social Listening, Sentiment Analysis
• Share of Voice Analysis
• Consumer Insights
• Strategic Insight Generation
• Cross-Functional Collaboration
• Dashboarding and Reporting
• YouScan, BrandAnalytics
• Looker Studio
• Miro, Figma, Notion
• Excel, PowerPoint
• Google Analytics
• SimilarWeb, Semrush

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