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Brand strategist and creative director with a strong background in the hospitality industry. My expertise lies in developing unique restaurant concepts, building strong brand identities, and implementing innovative marketing strategies that drive business growth. I specialize in launching and scaling restaurants by creating compelling brand narratives, optimizing customer experience, and increasing revenue through strategic positioning and marketing.
With a deep understanding of branding, service development, and operational management, I help businesses stand out in competitive markets. My approach combines creativity with data-driven decision-making, ensuring that every project not only resonates with its audience but also achieves financial success.
• Brand and company image development;
• Development of new concepts and assistance in launching new projects;
• Event management;
• Determining restaurant policies;
• Event Organization: Event planning, scenario development, budget allocation, participant coordination, decoration and setup, results analysis.
• Marketing Process Management: Managing and developing the marketing team, defining marketing strategy, organizing marketing events, task distribution, execution control, campaign effectiveness analysis, managing and developing social media.
• Launching New Projects: Defining the restaurant concept and values, culinary direction, design project development, strategy for customer attraction and retention.
• Coordinating the Design Team: Approving the design concept for restaurant space decoration, writing technical specifications, final approval of the design project.
• Service Development: Developing customer service standards, defining service quality standards, developing loyalty systems and partnership programs, controlling and analyzing the quality of provided services, ensuring adherence to the restaurant's concept and policies.
Years of work: Jul 2021 – Jul 2024
•Development of new concepts and assistance in launching new projects;
•Event management and strategic planning;
•Defining and implementing restaurant policies;
•Marketing process management: social media strategy, influencer collaborations, and promotional campaigns;
•Coordination with design teams to ensure cohesive brand aesthetics;
•Service development: training staff, improving customer experience, and introducing loyalty programs;
•Managing financial aspects, including budget allocation and revenue growth strategies.
•Led the branding, marketing, and service strategy for all three venues, ensuring a consistent and recognizable brand identity.
•Successfully launched LAKO restaurant, overseeing all aspects from concept development to market positioning and operational management.
•Implemented innovative marketing campaigns and event strategies that increased customer engagement and brand awareness.
•Developed service standards and customer loyalty programs, improving overall guest satisfaction and retention.
Years of work: Oct 2024 – March 2025
SMM
Event Management
Planing
Time Management
Budgeting
Facilitating
Risk Management
Team Management
Lightroom
Capcut
Notion
Meta Business Suit / Ads Manager
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