FMCG specialist with over 20 years of experience in assortment management, sales analysis, and supplier collaboration.
Experienced in working with large product ranges (2000+ SKU), data analysis, reporting, and coordination of tasks in a dynamic environment.
Highly organized, detail-oriented, and quick to learn. Currently improving my Serbian language skills and motivated to continue my career in Serbia.
Work experience
Brand Manager with procurement responsibilities
Company Regul
2002-2024
Managed relationships with international and local suppliers, including business visits to production sites
Responsible for procurement planning and inventory management
Conducted sales analysis, market research, and competitor analysis
Monitored and analyzed key performance indicators (sales, distribution, market share, profitability)
Developed and implemented pricing strategy and assortment structure
Planned and executed trade marketing and promotional activities
Collaborated closely with sales teams, key accounts, and cross-functional departments
Led product portfolio management (2000+ SKU)
Participated in new product launches and assortment expansion
Negotiated commercial terms, pricing, and cooperation conditions with suppliers
Ensured product availability and optimal stock levels
Education:
Ural Federal University
Faculty: Crisis Management
Specialisation: Economist-Manager
Key skills:
Supplier relationship management
Procurement and inventory management
Negotiation of commercial terms and pricing
Assortment and category management
Pricing strategy and margin control
Sales analysis and performance tracking
Market and competitor analysis
Trade marketing and promotional planning
Product portfolio management (2000+ SKU)
New product development and launches
Advanced MS Excel (data analysis, reporting)
Sales and KPI analysis
Data-driven decision making
Business reporting and presentations
Basic Power BI
Strong analytical thinking
Attention to detail
Organizational and coordination skills
Cross-functional collaboration
Communication and negotiation skills
Ability to work in a dynamic environment
Fast learner and adaptability