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Experience level:
More than 5 years
Education level:
Higher
Languages:
Russian: Native
English: B1
Serbian: A1
Retail professional with 11+ years of experience in a leading FMCG chain (X5 Retail Group, 20,000+ stores, Russia). Specialized in promo planning and sales growth through data-driven decisions.
Managed federal-level promo campaigns, improved promo efficiency and profitability, and worked closely with suppliers and cross-functional teams (marketing, logistics, finance).
Strong analytical mindset, hands-on experience with sell-out analysis and margin optimization.
Currently based in Serbia and open to opportunities in retail, category management and commercial roles.
Planned and executed large-scale promo campaigns for personal care, household and baby care categories across a nationwide retail network.
Developed and managed annual promo calendar, taking into account seasonality and cannibalization.
Improved promo performance through assortment optimization and effective promo mechanics.
Analyzed sell-out data and promo profitability (margin).
Managed promotional activities with suppliers.
Collaborated with cross-functional teams (marketing, logistics, finance).
Managed in-store promo placements (displays, pallets) and BTL activities.
Prepared analytical reports to support commercial decision-making.
Managed product data and pricing specifications for private label assortment.
Coordinated product launches, including listing new SKUs in internal systems.
Monitored market prices and competitor activity.
Communicated with suppliers and coordinated approval of product designs and packaging.
Prepared documentation and supported product lifecycle processes.
Maintained accurate product data and ensured timely updates.
Supported senior management in daily operations and administrative processes.
Organized business travel, meetings and schedules.
Prepared reports, presentations and meeting minutes.
Coordinated internal communication and follow-up on tasks.
Managed documentation and ensured accuracy of records.
Supported trademark registration process and related documentation.
Promo planning and execution in retail
Category management (personal care, household, baby care)
Sales analysis (sell-out, promo performance, margin)
Assortment optimization and promo mechanics
Supplier management and negotiations
In-store promotion management (displays, pallets, BTL)
Cross-functional collaboration (marketing, logistics, finance)
Data analysis and reporting (Excel, SAP)
Market and competitor analysis