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CHIEF EXECUTIVE OFFICER (CEO)

Novi Sad
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Location:

Novi Sad

Birthday date:

13/04/1990

Experience level:

Education level:

Higher

Languages:

Russian

English

Serbian

About

Chief Executive Officer with 13 years of experience in consulting, marketing, and business management across Edtech, e-commerce, and retail sectors. Proven track record in scaling companies, implementing effective marketing strategies, and optimizing business processes.

Work experience

NVPR Digital Solutions
Job: Chief Executive Officer
About the Company: NVPR Digital Solutions is a consulting and marketing company specializing in business strategy, marketing strategies, and talent acquisition. Key clients include Edtech, e-commerce, healthcare, services, and tourism sectors. Notable brands: Skillfactory, World Center of Baby, NLMK.Key Achievements:
⇨ Increased company revenue from 20К to 315К euro per / month.
⇨ Successful client projects:
Grew client revenue 6x in 8 months by launching a new flagship product.
Boosted client profit by 3.7x in 7 months by building and systematizing marketing and sales
processes.
Launched a project in the CIS market from scratch to the first sale in 30 days, meeting the
sales plan
by the second month.
⇨ Delivered 30+ projects across Edtech, healthcare, e-commerce, B2B services, and tourism.
⇨ Helped clients increase revenue by an average of 30–50%.

Key Responsibilities:
Led business strategy and scaling efforts, managing a team of up to 80 people. Oversaw client
projects in marketing, unit economics, and business strategies. Automated marketing and sales
processes, implemented CRM systems, and end-to-end analytics. Conducted key negotiations
with partners and clients.

Years of work: Jan 2019 – Present

Aktiv48
Job: Chief Marketing Officer (CMO)
About the Company: The largest sports goods shopping mall and online store in the Central Region, offering 30,000 SKUs across 3,000 categories. KPI: Online store profitability.Key Achievements:
⇨ Increased online store revenue by 15x through integrated marketing strategies (SEO, paid
search, email marketing, retargeting, CPA networks).
⇨ Boosted organic traffic from 200–300 to 10,000 daily visitors through SEO.
⇨ Reduced Customer Acquisition Cost (CAC) by 27% by optimizing paid search campaigns.

Responsibilities:
Led the promotion of the online store across Russia and managed the marketing department of
up to 20 people.

Years of work: Sep 2015 – Jan 2019

METRO Cash & Carry, Russia
Job: Regional Marketing Manager
About the Company: About the Company: METRO Cash & Carry GmbH – the largest cash & carry international business operator, ranking 3rd in Europe and 5th globally.Key Achievements:
⇨ Increased B2B client conversion rate by 28% through campaign personalization and customer
segment analysis.
⇨ Reduced Customer Acquisition Cost (CAC) by 31% by optimizing advertising channels (SEO,
paid search, and email marketing).
⇨ Boosted marketing campaign ROI to 3:1 by implementing A/B testing systems and channel
performance analysis.

Responsibilities:
Executed marketing campaigns and omnichannel B2B projects. Managed budgets and led teams,
optimizing workflows in collaboration with other departments. Developed communication strategies tailored to various customer segments.

Years of work: Feb 2012 – Sep 2015

Edicuation:

Municipal Institute of Law and Economics
Faculty: Law
Specialisation: Lawer
Graduation year: 2015
Harvard University, Cambridge, MA
Faculty: Management
Specialisation: Leadership
Graduation year: 2024

Key skills:

Business Management • Strategic Marketing • Optimization of Business Processes • Strategic Planning •
Scaling of Business

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