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Copywriter / PR Specialist / Social Media Manager

Kazakhstan
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Location:

Kazakhstan

Birthday date:

06/09/2002

Experience level:

3-5 years

Education level:

Bachelor

Languages:

Russian: Native

English: B1

About

Work experience

Freelance / Private Practice

Freelance / Private Practice

August 2020 — now

Worked with different projects: restaurants, beauty industry, personal branding, and social initiatives.

— Created texts for social media, websites, and presentations: selling, engaging, and expert content.
— Edited articles and prepared press releases.
— Wrote texts for presentations and slides, helping clients structure information and communicate their business value to target audience.
— Came up with ideas for content rubrics and built content strategies.

Publications (in Russian):

18plusidea — The Consequences of Bullying: https://18plusidea.kz/posledstviya-bullinga

18plusidea — Secrets of Self-Branding: https://18plusidea.kz/sekrety-self-brendinga

PR Drive — Content of Local Bloggers on TikTok: https://prdrive.kz/page19118607.html

Marketing Intern (Corporate Communications)

Alfa-Bank (Kazakhstan)

July 2021 — September 2021 (3 months)

Worked in the internal communications team, focusing on HR brand development and employee engagement.

— Participated in the creation and implementation of the internal PR plan: generated ideas, wrote texts and materials for employees.
— Helped organize corporate events that improved team engagement.
— Prepared press releases and post-releases for internal and external use.
— Communicated with advertising agencies regarding the developing and purchasing of branded merchandise.
— Contributed to building a positive HR image of the bank.

PR Manager

Parmigiano Group

June 2022 — May 2023 (1 year)

Worked in one of the largest restaurant groups in Almaty: managed corporate social media and PR communications.

— Took part in developing and implementing the SMM strategy; managed the company’s main account during the active growth stage.
— Launched and managed the new project Aksay River SPA — from content plan to first publications.
— Wrote press releases and texts for media.
— Created content for social media: texts, photos, videos, contests, polls.
— Handled communication with the audience: moderated comments, answered reviews and guest requests.
— Coordinated the work of the team (designers, targeting specialists, contractors), controlled deadlines and quality.
— Monitored competitors and prepared regular content performance reports.
— Built partnerships: arranged collaborations and joint projects as part of gastronomic events.

Publications (in Russian):

Forbes Kazakhstan — Parmigiano Group: https://forbes.kz/articles/parmigiano_group_povyishaet_konkurentosposobnost

The Village KZ — Parmigiano Group Festival: https://www.the-village-kz.com/village/city/news-city/29827-parmigiano-group-festival

Content Manager

Wonder Group

April 2023 — September 2023 (6 months)

Provided full content support for residential complexes: from social media and websites to video production and processing client feedback.

— Managed social media for residential complexes (Instagram, TikTok, YouTube, Facebook): wrote texts, created content plans, tracked activity and engagement.
— Created and supported Taplink pages to improve communication with clients.
— Worked with geo-services (Google Maps, Yandex Maps, 2GIS): published and updated objects, monitored and answered reviews.
— Took part in video production: wrote scripts, organized shootings, selected locations and models, checked post-production materials.
— Prepared technical tasks for designers and edited content.
— Updated websites of residential projects to keep information accurate.
— Optimized cloud storage and documentation for faster teamwork.

SMM Manager

4DClick Internet Agency

September 2023 — March 2024 (7 months)

Worked on a project for a leading supplier of agricultural machinery from different global brands. Combined tasks of SMM and project coordination.

— Managed the corporate Telegram channel: created 50+ posts, polls, and greeting materials, which increased audience engagement.
— Coordinated the work of a designer, making sure all tasks were done on time.
— Prepared technical tasks and controlled the brand’s visual style on social media.
— Communicated with the audience: answered questions, solved issues, supported client service in social media.
— Updated Taplink and structured information to make it more user-friendly.
— Produced video content: edited trend videos and stories from different events.

Education:

Almaty Management University

Faculty: Public Relations

Specialisation: Public Relations

Graduation year: 2024

Key skills:

1. Writing press releases
2. Writing Texts
3. Writing Articles
4. PR Content
5. Social Media Marketing
6. Preparing Presentations
7. Design
8. Video Editing
9. Video Production
10. Canva