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Experience level:
More than 5 years
Education level:
Bachelor
Languages:
Russian: Native
English: B2
I create solutions that strengthen brands and drive business growth. I have led cross-functional teams of 20+ people, optimized processes, and implemented creative strategies that delivered measurable results — including customer base growth and improved brand perception. My approach combines strategy, creativity, and deep audience insight to build long-term brand value.
I am currently looking to relocate to Serbia and am open to new challenges in an international environment. I am motivated to contribute my experience to a strong team, adapt quickly, and bring fresh strategic and creative thinking to the business.
I am open to different formats of collaboration and roles, with a focus on creating meaningful impact.
— Leading brand and creative direction across selective freelance projects
— Advising brands on positioning, identity systems and communication strategy
— Partnering with founders and teams on brand development and transformation
Key Achievements:
— Developed and implemented a new brand platform and led a full rebranding, increasing brand awareness and customer trust across all communication channels
— Launched 20+ integrated 360° campaigns, many delivering record-breaking performance
— Created the company’s first comprehensive brand book and unified tone of voice, ensuring consistency across all business units and touchpoints
— Built a remote content studio, reducing production timelines and costs by over 50%
— Introduced a system for evaluating and optimizing creative processes, improving efficiency to 90%+
— Responsibilities:
— Brand positioning and identity development
— Brand and communication strategy development and execution
— Ensuring consistency across external and internal communications
— Running workshops and mentoring programs to strengthen brand culture
— Collaborating with HQ in Vienna
— Working across all business segments (Retail, SME, CIB, Premium, Private, PR, SMM, HR Brand)
— Led brand refresh and transformation of corporate culture
— Redesigned visual identity
— Developed and executed the “Dream Office” concept (location selection, contractors, interior design concept and delivery)
— Organized internal and external events to increase employee engagement and strengthen brand values
— Developed a modern brand book to ensure consistent brand experience across key touchpoints
— Built a centralized content studio for fast and high-quality asset production
— Optimized design processes, achieving 100% efficiency improvement
— Progressed from Designer to Art Director
— Led creative projects and developed brand identities, concepts, and design solutions
Core Expertise
Brand Strategy • Visual Identity • 360° Campaigns • Creative Team Leadership
Professional Summary
Driving brand growth through strategic and creative solutions.
Led cross-functional teams of 20+ people, optimized processes, and delivered measurable business impact — including customer base growth and brand perception improvement.
Combining strategy, creativity, and deep audience insight to build long-term brand value.
Industry Experience
Corporate & Startups • Banking & Fintech • IT • Creative & Event Agencies • Beauty • Fashion • E-commerce
External & Internal Communications