Data analysis, project manager

ООО «ЛЕО Фармасьютикал продактс»
Area Sales Manager 2016-2017
Sales Force Effectivness Manager 2017-2020
National Sales Manager 2020-2023

Sales
NSV sales achievement is 117% in 2022 (more than 22M Euro). Average level of sales for 1 FTE is 500k Euro/ year and more with set of changing if level is much lower (extension territory of responsibility & clear targets and tools for achievement due to competitors environment).

Achieving a leading position in the prescription of topical agents for the treatment of dermatoses in dermatologists (according to the results of an independent survey of dermatologists, Advantan® became # 1, retention of Fucidin® #1 position) & growth in promotion (unit) brands above market values and key competitors: +23% Advantan® vs +5% local generic, +34% Fucidin® vs -19% Baneocin®, same for Psoriasis portfolio.
People
Regular 1: 1 meetings to discuss the status of tasks and plans with subordinates.

Retention and maintenance of a high level of motivation among department employees (turnover 2022 – 16,3%). LEO Voice results (internal survey) execution & 1-2-3 tool on HY base
Projects
Effective implementation of global projects in Russia (RIPA is a project to increase efficiency of sales team & universal program «FLSM» in strong collaboration with colleagues from Denmark, took a part in two global conferences with colleagues from MENA, Brazil & China).

Successful integration in the department of digital tools in working with doctors: emails with a level opening 75% and the availability of consent forms for HCPs , telegram channel – 45% of target specialists (about 3.400 followers) are connected and active in the channel, connection to webinars + 30% of participants from similar competitive webinars companies

Creation and implementation of internal projects to achieve sales goals and skills development from employees (LEO Talents, Bonus Scheme, attraction of external coaching agencies, project “Moscow” – people, processes, business).

Interaction with departments to find optimal solutions, work with pharmacy chains, compliance, accounting, HR (FFE Tool, Sizing, Control System)

Organization and holding of Cycle meetings and ASMs meetings

Compilation, protection and monitoring of implementation with the timely return of unused funds for the marketing budget (group presentations, round tables & congresses).

Ensuring a high level of knowledge and implementation on medical and marketing aspects of department staff (organization of Academies, testing (90%) and assessment visits (85%)).