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Data Analyst

Belgrade
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Location:

Belgrade

Birthday date:

01/12/1988

Experience level:

Education level:

Master

Languages:

Russian native

English B2

About

Experienced Product Analyst (3+ years of experience) with deep understanding of marketing metrics, advanced level in Python, SQL, data insights and researches (A/B tests design and results understanding), dashboards and data visualization. I have extensive expertise in finding growth points in subscription-based products and leading cross-functional teams to create impact through data.

Work experience

Self – Employed | Freelance
Data Analyst Tutor
Job responsibilities:
• Provided personalized tutoring sessions to newbies, focusing on data analysis concepts and real-world applications.
• Delivered hands-on training in data manipulation and cleaning using Excel, SQL, and Python (Pandas, NumPy).
• Guided learners in creating data visualizations and dashboards with Power BI, Tableau, and Matplotlib to support data-driven decision-making.
• Taught statistical analysis techniques, including probability and hypothesis testing for data interpretation.
• Developed problem-solving skills through case studies, enhancing analytical thinking and business intelligence capabilities.
•Designed custom learning plans to meet individual goals, from job preparation to skill enhancement in data analytics.
• Provided mentorship on industry tools: SQL, Python, Excel, Power BI and Tableau.

11.2023-current time

Wildberries
Product analyst

Job responsibilities:
• Developed daily reporting for the Product Owner
• Analyzing product performance, identifying key product metrics, and setting up their collection
• Evaluating success of new features (Design and evaluation of results A/B testing, ad-hoc research)
• Visualization of research results in Redash
• Developing reports on product analytics

Key achievements:
•Increased conversion rate by 1% through targeted A/B testing with creative banners.
•Raised add-to-cart rates by 2% with data-driven product recommendations and personalization.
•Enhanced cross-functional CRO alignment, achieving 1% increase in conversion rate through collaboration with marketing, UX, and engineering.
•Established real-time conversion dashboards, enabling swift response to trends and increasing conversion impact.

03.2021-11.2023

Angar, public makerspace
Chief Executive Officer

Job responsibilities:
• Financial planning
• Controled the progress of renovations of the building
• Inspection and acceptance of equipment according to lists
• Recruitment
• Emploees schedule planning

Key achievements:
• Created the public workshop concept
• Created the project business plan
• Created the lists of the purchase of equipment
• Prepared and opened a project
• Launched of a training and interaction system for visitors
• Created a calendar of events for the year

02.2019–02.2021

Rocketbank
Product analyst

Job responsibilities:
• Mobile traffic analysis in Appsflyer.
• Web traffic analysis in Google Analytics.
• Analysis of marketing events.
• Forecasting budgets for marketing events.
• Participation in AB test design
• Analysis of AB test results, matstat in Python (pandas, numpy, scipy, matplotlib, seaborn, plotly, sklearn).
• A/B tests сonclusions.
• Queries in PostgreSQL.
• Reporting on product metrics in Redash and PowerBI for the marketing department.

Key achievements:
• Conducted analyses on user data that highlighted trends, resulting in improved product features.
• Created regular reports on key performance indicators (KPIs), improving visibility into product health.
• Participated in project retrospectives and offered suggestions that improved future project workflows.

08.2019–01.2021

Education:

ITMO University
Product marketing and Data analysis
06.2021

Key skills:

PostgreSQL | Python (Pandas, NumPy, Sklearn, Plotly, Matplotlib) | Redash | Power BI | Tableau| Airflow| Mathematical statistics| Marketing metrics