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Okko.tv (streaming media service with millions of users)
Data Analyst
➼ Conveyed a big research that gave business an understanding of success of marketing tactics throughout the year, highlighted failures and improvements
➼ Introduced a new approach to working with paid base via Net Revenue Retention metric and proposed new tactics in increasing revenue from paid base
➼ Developed a research that granted the business better understanding of churn. The research led to drastic change in approach in working with churn audience via marketing campaigns (improved acquisition, better financial trade-off)
➼ Created automated reports on special marketing activities (such as big holiday activities) and conveyed post-analysis of such
➼ Created a financial model for a B2B partnership
➼ Launched A/B tests for CRM
➼ Calculated metrics and directed logic for big-scale A/B tests
➼ Helped with onboarding of junior analyst
➼ Helped with management of Growth Analytics Team, proposed new solution for processes inside the team and successfully communicated with other teams and management
July 2021-Present
Data Analysis, Statistics, SQL, Python, Airflow, BI Tools
Higher School of Economics, Philology, Linguistics, 2023
I am experienced with leading projects on customer behaviour that led to a positive impact on business. Moreover, my experience includes working on a product with millions of users. I have built pipelines and transformed data from raw data of million rows to provide concise dashboards and reports. I have set up big-scale A/B tests and conveyed analysis of such and my work has led to increasing the overall revenue of the product. I have also dug deep into the data to find unexpected insights and initiated big-scale projects and research that would lead to benefitting the business. The projects that I initiated led to a better financial trade-off and a positive impact on users’ acquisition, retention, LT, and LTV. I would love to tell you more in the interview! I love presenting and am passionate about creating stories from data. And I am even more passionate about presenting my data in a way that would lead to actual positive change for the business!
