Okko.tv (streaming media service with millions of users) Data Analyst ➼ Conveyed a big research that gave business an understanding of success of marketing tactics throughout the year, highlighted failures and improvements ➼ Introduced a new approach to working with paid base via Net Revenue Retention metric and proposed new tactics in increasing revenue from paid base ➼ Developed a research that granted the business better understanding of churn. The research led to drastic change in approach in working with churn audience via marketing campaigns (improved acquisition, better financial trade-off) ➼ Created automated reports on special marketing activities (such as big holiday activities) and conveyed post-analysis of such ➼ Created a financial model for a B2B partnership ➼ Launched A/B tests for CRM ➼ Calculated metrics and directed logic for big-scale A/B tests ➼ Helped with onboarding of junior analyst ➼ Helped with management of Growth Analytics Team, proposed new solution for processes inside the team and successfully communicated with other teams and management July 2021-Present