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Experience level:
3-5 years
Education level:
Bachelor
Languages:
Russian: Native
English: C1
Serbian: A2
Web/User Interface (UI)/User Experience (UX) designer with 4 years of experience in creating digital products and high-impact marketing visuals. Specialized in building
user-centered interfaces, scalable design systems, and data-driven visual solutions for web platforms, applications, and digital campaigns. Focused on delivering functional, consistent, and conversion-oriented design that enhances user experience and strengthens brand performance.
Developed visual materials for targeted advertising and BTL-campaigns, ensuring brand consistency across digital and print environments.
Designed 150+ marketing creatives for targeted campaigns, increasing audience engagement by 25%.
Produced 7 print-ready layouts, reducing production revisions by 30%.
Optimized workflows across 5 printing houses, improving delivery speed by 20%.
Maintained and supported a unified design system for 4 major food-service chains (Avtosushi, LevOne, Shavukha ot Leo, Mir Germanov).
Responsible for shaping product UX/UI from concept to final interface, focusing on usability, brand identity, and efficient collaboration with developers.
Developed a full brand book, increasing design consistency and speeding up
onboarding of new team members by 40%
Built a structured design system (auto‑layouts, tokens, naming) that reduced screen
creation time by 30%.
Streamlined communication with development teams, cutting iteration cycles by 25%.
Enhanced product usability and engagement through user‑centric interface
improvements.
Created conversion‑driven visual materials and implemented brand identity improvements that strengthened the company’s market position.
Developed a company brand book, improving visual consistency across platforms.
Increased sales conversion by 40% through optimized marketing creatives.
Created 100+ high‑quality campaign creatives aligned with brand strategy.
Mentored 3 junior designers, improving team productivity and output quality.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop
UX/UI: Wireframing, Prototyping, User Research, Design Systems, A/B Testing, Atomic Design, User Flows, Agile/Scrum
Marketing & Creative: Web Design, Graphic Design, Banner Advertising, Image Editing