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designer

Novi Sad
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Location:

Novi Sad

Birthday date:

04/09/1982

Experience level:

More than 5 years

Education level:

Master

Languages:

Russian C2

English B1

Serbian A1

About

I’m senior graphic designer with 10+ years of experience, primarily focused on brand identity, packaging, and brand strategy. I also bring strong competencies in a wide range of design areas: web, social media, print materials, outdoor advertising, presentations, POS materials, merchandise, retouching, and more. This diverse skill set allows me to provide comprehensive support to businesses and help solve their strategic and communication challenges through design. My core strengths today are marketing thinking and a strong sense of Tone-of-Voice. I work at the intersection of design and marketing. I treat design as a commercial task and always keep in mind the target audience, competitive landscape, and brand goals. I deeply immerse myself in every client—and that brings real results. I worked with absolutely dissimilar brands but I always found authentic face and style.

Work experience

Saranskiy Distillers
Designer, Brand expert
Creating and restyling of packaging. Expert participation in creative groups and generation of concepts for new products. Creating of advertising, POS materials, souvenirs and promotional products. Branding of retail outlets and transport. Copywriting. Development of presentations and commercial proposals.
2004-2019

Union Chamber of Commerce and Industry of the Republic of Mordovia
Head of the Branding Bureau
Development and provision of the company corporate identity. Creating of advertising, presentations and commercial offers. Creating of identity, packaging and advertising for third-party organizations.
2019-2024

Education:

Philologist (Russian language and literature) / Master’s degree
MRSU, Saransk, Russia

Graphic Design and 3D modeling
Educational Center «Constructor», Moscow, Russia

Key skills:

– Work experience and understanding of the specifics of many graphic genres: identity, packaging, printing, web, presentations, POS, indore and outdoor advertising – Approach to design as a solution to a business problem – The ability to convert an array of information into a logical visual narrative

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