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Experience level:
More than 5 years
Education level:
Bachelor
Languages:
Russian: Native
English: B2
Social Media Manager/Digital Manager with 8+ years of experience in building brands on Instagram, TikTok, Pinterest, Telegram and VK. Background in international companies, edtech and Russian beauty brand. Currently in Russia, but moving to Serbia this summer Fluent English My portfolio https://docs.google.com/presentation/d/1si7zEoR5zM8Hn9gmApSwBjPi30joKlQlJe92mlhm1aY/edit?usp=sharing
Yves Rocher is one of the biggest French beauty brands
Social Media Manager
End-to-end management of the brand’s social media platforms (Instagram, VK, Facebook, Odnoklassniki, TikTok, YouTube);
Content planning and calendar management;
Full-cycle content production (from idea and references to production and publishing);
Scriptwriting for the brand’s official TikTok account;
Scriptwriting for the brand’s official YouTube channel;
Influencer marketing management;
Tracking and analyzing key performance metrics
• Launched the brand’s first TikTok account, achieving 10K+ followers within the first month.
• Ranked #1 in engagement rate among Russian beauty brands on Instagram, according to Sostav.ru.
• Collaborated with photographers to organize content production, with assets later adopted by
international markets for their social media.
Additional responsibilities during pandemic, PR&Influencers
Responsibilities:
• Communication with beauty-journalists and beauty-bloggers to support products on a free basis;
• Communication with beauty-bloggers for paid cooperation: preparation of statement of work and documents, performance evaluation;
Marc O’Polo is a German premium fashion brand
Joined the company at the early stage of its expansion into the Russian market and established the brand’s social media presence from scratch, leading all content creation processes.
• Developed and executed the first social media strategy across Telegram, Pinterest, Dzen, and VK,
contributing to a shift in brand perception.
• Led the end-to-end content production process, including always-on content, offline event support,
and editorial materials for the website.
• Managed the full cycle of influencer marketing: identified and recruited relevant creators, and led
collaborations to drive brand awareness and
I specialize in orchestrating paid, owned, and earned media channels to build brand presence, generate purchuses, and maximize ROI.
Core Competencies:
– Digital Strategy & Leadership: Full-funnel strategy development, budget management, and agency team leadership for cohesive digital campaigns.
– Content & Social Ecosystem: Overseeing content marketing plans, social media strategy (TikTok, Instagram, VK, Telegram, Pinterest).
Social Media Marketing Content Marketing Building strategy Influencer Marketing Copywriting Photography Short video production