Пожалуйста, войдите, чтобы скачать резюме.
Experience level:
3-5 years
Education level:
Higher
Languages:
Russian: Native
English: A2
I create marketing where logic meets creativity
For 4 years in retail, I launched promotions that increased sales by 27%, developed social networks from scratch without a budget. I know how to find growth points through data and implement them in bright campaigns – from concept to ROI. My principle: marketing should’t only be effective, but also measurable
In Hypermarket ProStore, I optimized the budget by 20%, and in Supermarket Neighbors I increased the average check by 8% through competitor analysis. I launch complex projects: from websites (full cycle) to viral content on TikTok
I am engaged in:
-Managing a project to develop a new company website (from concept to launch)
-Formation of technical specifications for contractors and monitoring their implementation
-Coordination of the work of designers, copywriters and developers
-Development and implementation of an SMM strategy for promoting a chain of stores
-Managing social networks (Instagram and TikTok), updating information on the sites, creating creative ideas for Reels and TikTok
-Formation of technical specifications and monitoring their implementation
-Attracting new subscribers and retaining the attention of existing ones
-Conducting monitoring and analysis of competitors
-Planning a budget for marketing activities, monitoring the expenditure of funds, preparing analytical reports with conclusions on the results of promotion
Engaged in:
-Full cycle of organizing promotional campaigns: from concept development to efficiency analysis
-Interacted with purchasing departments to implement promotional programs
-Launching promotional booklets every 2 weeks, which increased sales of participating products by 27%
-Conducting 15+ promotional events in the sales area -Organizing cross-promotion with suppliers
-Creating sales texts for promotions, website and social networks
-Preparing content for Viber mailings -Recording audio clips for internal radio
-Administering the corporate website: publishing news, updating promotional content, writing news
-Optimized the budget for printed materials by 20% due to the transition to digital formats
-Creating and maintaining Instagram and TikTok accounts: developing monthly content plans, full cycle of content production: from idea to editing, shooting and processing photos products, weekly content performance report
Engaged in:
– Creating and managing Instagram and TikTok accounts from scratch: developing monthly content plans, full cycle of content production: from idea to editing, shooting and processing product photos, weekly content effectiveness report
– Growing TikTok subscribers from 0 to 1600+ in 3 months without targeting and investments
Engaged in:
-Conducting a comprehensive analysis of the retail market: weekly monitoring of 6 competitors, which allowed us to adjust the product range and increase the average bill by 8% -Implementing the NPS assessment system (average score 8.7 out of 10), which helped increase repeat purchases by 15%
-Conducting ABC analysis of the product range (600+ SKU)
-Visualizing data and preparing presentations in PowerPoint
-Working with large data sets, building reports in Excel
-Creating interactive dashboards in QlikView to monitor the work of store promotions
Consulting clients by phone, processing paper questionnaires, preparing and sending written requests to management bodies, knowledge of Bitrix 24, LSFUSION, Rocketdata.
Effective
Time Management
Teamwork
Microsoft Excel
Adaptability
Microsoft Office
Ability to Work in a Team
Computer Skills
Communication Skills
Creativity
Social Media
Digital Marketing