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Digital marketing manager

Belgrade
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Location:

Belgrade

Birthday date:

24/03/1991

Experience level:

Education level:

Master

Languages:

Russian

English

Serbian

About

Courses
∗ Product Management, Yandex Praktikum
∗ Social Media Manager (SMM), Get Courses
∗ Google Ads, Skill Shop

Work experience

Aznar
Job: Digital Marketing Manager
Led performance marketing campaigns across 5 focus countries, increasing market share by 15%.
Managed paid media campaigns on social networks, resulting in a 30% growth in website traffic and a 50% increase in social media engagement.
Conducted in-depth analysis of digital advertising performance, optimizing strategies and reducing acquisition costs.
Negotiated and managed partnerships with SMM agencies, optimizing contractor performance and cutting digital service expenses by 1.5 times.
Managed a $600,000 annual marketing budget, ensuring effective resource allocation and high ROI.
Developed and executed go-to-market strategies for new product launches in Germany, UAE, Saudi Arabia, Malaysia, and Kazakhstan.
Oversaw the full funnel of paid media campaigns: setting up, monitoring, optimizing, and reporting on performance.
Spearheaded advocacy and influencer marketing campaigns to boost brand visibility and customer engagement.

Years of work: 09/2019 – 07/2024

Setters
Job: Social Media Manager
Developed and executed data-driven paid media strategies, increasing client brand awareness by 30%.
Managed social media advertising campaigns, optimizing audience targeting and increasing engagement by 50%.
Analyzed key performance metrics, refining strategies to lower customer acquisition costs by 15%.
Collaborated with creative teams to produce high-performing ad creatives, driving a 20% uplift in campaign performance.

Years of work: 09/2015 – 05/2019

Edicuation:

St. Petersburg State University, Russia
Faculty: Economic
Specialisation: Accounting, Analysis, and Auditing
Graduation year: 2015

Key skills:

∗ Strategic Marketing Planning
∗ Market Research and Analysis
∗ Data Analysis & Campaign Optimization
∗ Digital Marketing and Social Media
Performance Marketing
∗ Budget Management
∗ Cross-functional Team Collaboration
∗ Customer Relationship Management (CRM)

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