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Experience level:
More than 5 years
Education level:
Higher
Languages:
Russian: Native
English: B2
Serbian: A1
Digital communications specialist with 8+ years of experience across SMM, Telegram marketing, community building, and PR support. Experienced in launching and structuring content systems from scratch, improving engagement and growth through strategy, analytics, and production.
I’m strong at combining strategy, messaging, and execution: content planning, copywriting, creative coordination, and cross-functional collaboration. Comfortable working in both long-term roles and performance-oriented project setups.
Developed and managed an international Telegram community. Designed community architecture, onboarding flows, content plans, and engagement activities.
Participated in launching an educational product: funnels, scenarios, expert content.
Used AI tools to speed up content production and systematize workflows.
Key achievements:
● Built onboarding guides and content templates from scratch.
● Structured community processes and supported expert-led events with content and scenarios.
Core Competencies
● Content strategy and editorial systems
● Social media management: Telegram, Instagram, TikTok
● Community building and onboarding
● Analytics: metrics tracking, segmentation, optimization
● Content production: copywriting, scripts, video coordination
● Project management and task briefing
● Cross-functional collaboration (design, production, media)
● UX copywriting and communication logic
● Telegram performance campaigns: placements, creatives, optimization
● PR & media communications