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Experience level:
More than 5 years
Education level:
Master
Languages:
Russian: Native
English: B2
Serbian: A2
A middle marketing manager with over 8 years of experience in digital promotion in both the B2C and B2B. I have twice been at the forefront of building marketing departments from scratch. I specialize in targeted advertising and launching performance campaigns in Meta (Instagram, Facebook), VK, MyTarget, Telegram. At my previous job, I created and configured a lead generation system that generated a flow of social media leads from 0 to 200+ per month, with an average cost per lead of $3.50. I’m looking for a strong team where I can apply and develop my digital marketing expertise.
Managed integrated marketing for a federal distributor of professional cosmetics and products. I was responsible for the launch and promotion of key product lines (including filler AestheFill) and the development of a training center for cosmetologists.
Key achievements:
1. Successful launch and market introduction of AestheFill:
– Participated in the development of positioning and all key advertising materials for B2B and B2C audiences.
– Organized participation in 15+ major industry exhibitions, which facilitated maximum target audience reach.
– Built an online promotion system (Instagram, VK, Yandex), which consistently generated over 100 requests per month for training on the product, with an average CPL (cost per lead) of $3,5 .
– Overall result: over 4,000 cosmetologists across Russia were trained on the product.
2. Growth of the training center for cosmetologists:
– Developed a unique positioning for the training center’s courses, which allowed it to attract a solvent target audience.
– Implemented a lead generation system (targeted advertising, email newsletters, content marketing), which generated 100+ leads monthly with a CPL of ~$2,5.
– Overall results: Over four years of operation, we attracted over 600 cosmetologists to paid educational programs through advertising. The training center’s revenue increased 11-fold from 2017 to 2021.
3. Additional responsibilities:
– Marketing sales support in 7 regional offices.
– Development of naming and visual concept, participation in organizing the interregional conference for cosmetologists “Synergy of Beauty” (100+ participants) https://www.youtube.com/watch?v=MyfrmZHAoMs
– Developing promotional materials for the launch of new company products.
– Creating and moderating a professional cosmetology community on Viber.
– Setting up and managing email marketing.
Key achievements and responsibilities:
– Organized the marketing launch of the telecom brand lovit)) from scratch and managed its comprehensive promotion in the Moscow and Moscow region markets.
– Development and launch of the digital direction:
– Managed the creation and launch of the lovit.ru website and client account.
– Developed a content strategy and launched the brand’s social media community (Facebook, Instagram).
– Managed a team of external contractors: a copywriter, designer, and illustrator, creating content for social media.
– Comprehensive brand and product promotion:
– Developed and implemented advertising campaigns, integrating online and offline channels (outdoor, indoor, direct mail).
– Managed the full campaign management cycle: from concept development and channel selection to placement, monitoring, and performance reporting.
– Product Marketing:
– Participated in the launch of new pricing plans: developed the promotional concept, oversaw the creation of visual materials, and implemented a communications strategy with new and existing clients.
Managed the full production cycle of an 80+ page glossy magazine and was responsible for lead generation through online channels.
Key projects and achievements:
1. Development of the eighty-page magazine “Fitness Digest.” Link to one of the issue: https://cloud.mail.ru/public/CrZG/nsNTduQ1Q
– Managed the entire project: from budgeting and content strategy development to overseeing printing and distribution.
– Personally created 50% of all content (articles, interviews), organized photo shoots, and worked with contractors.
– Based on an internal study among club members, the following results were achieved over the year:
– Magazine awareness increased by 22%.
– Readership increased by 33%.
– Content satisfaction increased by 11%.
– Distribution network expanded from 15 to 40 partner outlets.
2. Online promotion and lead generation.
– Managed the digital side of the business: website updates, content creation, social media management (VK, Facebook), and advertising campaigns (Yandex.Direct, Google Ads, display advertising).
Marketing managment, marketing research, performance-marketing (Meta – Instagram, facebook, VK, MyTarget), web analytics, copywriting, content managment, CRM systems (Jira, Bitrix, Confluence, Trello)