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Experience level:
3-5 years
Education level:
Secondary
Languages:
Russian: Native
English: B1
Hey, I’m Alexandra! I’ve spent the last three years in e-commerce, covering everything from FMCG and DIY to clothing and cosmetics. I worked my way up to department head, handling over 100 million rubles in monthly revenue and managing ad budgets of 10 million and above.
ACHIEVEMENTS
Built and optimized key departmental business processes from scratch in 3 months.
Increased profitability from 10% to 20% by developing and implementing a new brand pricing strategy.
Reduced the ad cost ratio (ACR) from 50% to 20% without any loss in revenue volume.
RESPONSIBILITIES
Managed two direct reports, handling their onboarding, training, and ongoing development.
Ensured the brand’s full-scale presence and smooth operation across marketplaces: Yandex.Market, Ozon, Wildberries, and Flowwow.
Tracked daily orders and redemption rates. Prepared monthly reports based on commercial partner (commission agent) data and uploaded them into 1C using the Victoria module.
Developed unit economics models for each marketplace. Monitored performance against planned profitability and ROAS targets.
Wrote creative briefs and technical specifications for designers, photographers, and the SMM manager. Conducted A/B testing of hypotheses aimed at improving conversion rates.
Created and managed advertising campaigns with consistently high CTR. Monitored keyword analytics through MPstats. Handled SEO optimization of product listings and trained the team in best practices.
Analyzed competitor activity, market share, and marketplace trends across different target audiences.
Developed an up-to-date assortment matrix file. Kept a close eye on dead stock levels and top-tier (Category A) products to prevent out-of-stock situations at marketplace warehouses.
Planned and coordinated inbound shipments to marketplace warehouses, selecting optimal dates and delivery clusters to maximize sales.
ACHIEVEMENTS
Set up two new Wildberries seller accounts from scratch and scaled them to a combined monthly revenue of 15 million rubles.
Boosted sales of priority product categories by 300% through targeted advertising campaigns and FBO shipment planning.
Identified high-potential product categories for launch based on in-depth market analysis.
Created presentation materials for the company’s senior leadership team.
Increased brand awareness for our own private-label brands by writing brand-focused articles, running advertising campaigns, managing email/newsletter blasts, designing banners, driving organic orders, and more.
RESPONSIBILITIES
Managed an extensive assortment matrix of over 9,000 SKUs across a brand portfolio of 46 brands, including two private-label (own-brand) lines.
Monitored inventory movement and calculated replenishment needs for WB FBO shipments to both main Moscow-based and regional warehouses.
Created and oversaw inbound shipments to marketplace warehouses and outbound shipments from the seller’s warehouse (FBO/FBS).
Kept a close watch on marketplace policy changes and swiftly restructured all relevant business processes in response (e.g., cost structure updates, new shipping terms).
Reviewed commission agent reports, uploaded reports into 1C, and analyzed all expenses and profitability as part of the monthly marketplace sales reporting.
Worked on marketplace process automation within 1C and conducted competitor analysis using MPSTATS.
Launched successful advertising campaigns based on in-platform metrics analysis; performed weekly performance reviews focusing on key indicators (CTR, cart conversion, order conversion, etc.); managed A/B tests, tested new infographics, set up newsletters, and wrote articles to push the brand into top rankings.
Created and fully populated product listings in line with declared specifications, leveraging AI tools to optimize the process.
Wrote product descriptions and carried out SEO optimization (descriptions and specifications).
Maintained daily and weekly performance reports covering all key commercial metrics.
Prepared creative briefs and technical specifications for designers (infographics, banners, marketplace storefront design), photographers, and videographers.
Organized photo and video shoots with external contractors for marketplace listings; wrote technical briefs and supervised execution.
Handled returns, problem shipments, and cases of product substitution.
Filed pre-legal claims in cases where the marketplace refused to reimburse lost goods.
Produced UX/UI designs for the company when in-house designers were unable to deliver infographics or banners on time.
RESPONSIBILITIES
Fully managed and coordinated key client projects across marketplaces (Ozon, Wildberries, Yandex.Market, Magnit Market) — from contract signing and onboarding through to sales launch and ongoing performance analysis.
Planned the rollout of new product launches, calculated shipment volumes to meet target turnover rates, and ensured deadlines were met by both the internal team and external contractors.
Set tasks and coordinated the work of the team (designers, photographers, content managers) to create and maintain product listings, including writing creative briefs for photoshoots and developing banner and icon designs for storefronts.
Organized production workflows. Prepared detailed briefs for contractors (photographers, designers), and oversaw quality control and on-time delivery of materials (product listing content, marketing banners).
Managed client communications. Maintained regular contact with brand representatives, presented performance results, coordinated the approval of layouts, and handled day-to-day operational issues.
Launched advertising campaigns using in-platform marketplace tools, analyzed performance, and adjusted strategies to meet KPIs.
Oversaw logistics processes and document flow. Arranged warehouse passes, tracked inbound shipments, reconciled discrepancies following goods acceptance, and prepared internal reports on inventory movement and advertising budgets.
Juggled multiple projects simultaneously, effectively allocating time and resources to meet deadlines across all workstreams.
Operational management of the Ozon marketplace.
Marketplace Management
MS Office
Excel
Word
Team Leadership
Business Process Development
Pricing Strategy & Profitability
Advertising & Performance Marketing
Tracking, ad cost ratio reduction
Analytics & Reporting
SEO & Content Optimization
Assortment & Inventory Management
Minimisation, out-of-stock prevention
Competitor & Market Analysis
Supply Chain & Logistics coordination
CoordinationCross-functional Collaboration