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Experience level:
3-5 years
Education level:
Master
Languages:
Russian: Native
English: C1
PR & Media Professional Accomplished PR Manager and Media Specialist with 4,5 years of experience driving high-impact campaigns within the B2C technology sector. Based in Belgrade, Serbia, I offer a proven track record of managing end-to-end product launches for top-tier electronics manufacturers. Key Professional Achievements Scale & Impact: Successfully launched over 40 devices (smartphones, laptops, and tablets) to market for a top-5 global manufacturer. Media Outreach: Secured 3,000+ news items and generated over 400 organic (non-commercial) reviews across target media outlets and YouTube channels. Digital Reach: Coordinated high-reach advertising placements on Telegram and YouTube, delivering content to a total audience exceeding 10 million viewers. Content Expertise: Skilled in copywriting and localization in both Russian and English, including press releases, expert commentary, and internal website content. Education; Skills Master’s Degree in PR; International Public Relations from MISIS, Moscow (2022). Bachelor’s Degree in Linguistics from HSE University (2020). Languages: English (C1). Technical Proficiency: Expert in managing cross-functional contractors and social media seeding strategies.
Developing a product promotion strategy;
Developing and launching PR campaigns for the top-5 personal electronic device manufacturer;
Planning and launching paid publications, special projects, Telegram- seedings, and video reviews.
Media relations, including identifying, establishing, and maintaining relationships with journalists;
Copywriting in Russian and English, including press releases, articles, interviews, expert commentary, etc.
Localization and translation of press releases and other materials;
Assistance in preparing written content for the company’s internal website;
Distribution of test devices among agencies.
Development and execution of large-scale PR campaigns for personal electronic devices (smartphones, laptops, tablets, accessories) in the B2C segment. Result: More than 40 devices were successfully launched to the market over two years for the top-5 personal electronic device manufacturer; over 3,000 news items announcing product releases were published, and more than 50 paid placements were produced in IT and lifestyle online media outlets. Development and implementation of strategies for effective pitching of personal electronic devices to target media outlets and YouTube channels on a non-commercial basis (B2C). Result: 400 non-commercial (unpaid) reviews were secured in target media and social networks for 40 devices over a two-year period. Coordination with contractors to execute high-reach advertising placements (YouTube and Telegram). Result: Successfully collaborated with more than 40 social media channels, delivering publications with a total number of viewers exceeding 10 million.