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Marketing Analyst, Data Analyst

Novi Sad
Added: 24.03.2026
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Location:

Novi Sad

Birthday date:

21/12/1981

Experience level:

3-5 years

Education level:

Bachelor

Languages:

Russian: Native

English: B1

Serbian: A2

About

Data analyst with 3 years’ experience at Healthcare industry who help management to make strategic data-driven decisions through trusted data and clear analysis.
Defined and maintained key internal business metrics, turned raw data into insights that support strategic decisions.
While collaborating with more than 15 colleagues across Marketing, Sales, Product and Executive teams and CEO identified business questions and specified an analytical approach.
Excel with gathering data from various sources (from 2 to 5 only for 1 business question) and connecting them into 1 clear story.
Established from scratch 10+ reports including determining initial metrics and building repeatable interactive Power BI dashboards.
In a partnership of Engineering team automated data at CRM system and reduce time of monthly and annual reports by 50%.
Skilled in SQL, Excel, Google sheets, Power BI, DAX, relational databases. Focused on learning Tableaur and Python.

Work experience

Data/Marketing Analyst

HC “Artgen Biotech” (PJSC «Genetico») – medical genetics

July 2023 - March 2026

Sole analyst collaborating cross-functionally with marketing, engineering, sales, product managers, and executive leadership.
Key Projects:
• Produced 7 market analytics researches to guide investment in cost-effective business directions.
• Reduced by 50% time, needed to prepare monthly orders’ reports.
• Monthly performed ABCXYZ segmentation between 100+ clients to optimize B2B relationship strategies.
• Applied end-to-end analytics system, reducing advertising costs by 30%.
• Built 5 dynamic dashboards for ad channel and SMM performance, increasing ROI by 25%.
• Collaborated with more than 15 colleagues across marketing, sales, product, and executive teams to translate data insights into actionable business recommendations.

Market Research (additional project)

Biotech Campus LLC

February 2026 - February 2026

In 2 weeks conducted 5 marketing studies that delivered actionable insights on market size and competitive landscape. The research directly informed corporate strategy, enabling prioritization of high‑potential segments.

Project Manager

Department of Social Services

September 2012 - April 2022

Led 15 social institutions preparing more than 100 monthly, quarterly and annual reports. Coordinated with 150+ stakeholders from diverse backgrounds.
Key Projects:
• Designed and performed 5 social initiatives.
• Built and rolled out a data quality standard system that standardized data management and reporting, boosting service quality by 45%.
• Prepared 100+ statistical and analytical reports.
• Coordinated with a 150+ stakeholders to ensure project success.

Education:

Far Easten State Technical University

Faculty: Social Technologies

Specialisation: Public Relations

Graduation year: 2004

ScyPro

Specialisation: Data Analyst

Graduation year: 2023

Key skills:

Skilled in SQL, Excel, Google sheets, Power BI, DAX, relational databases. Focused on learning Tableaur and Python.