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Experience level:
More than 5 years
Education level:
Master
Languages:
Russian: Native
English: B2
Serbian: A1
I specialize in analyzing and structuring large volumes of data within tight deadlines, identifying the overall market landscape, and uncovering both short- and long-term trends. I develop product assortments for high-demand niches and identify the most effective promotion channels based on target audience needs and interests.
I believe that effective marketing is a balance between data-driven decision-making and creativity, and I strive to excel in both areas. I am looking to join a collaborative and supportive team where I can make a meaningful impact.
Key Achievements
• Fully redesigned the structure of in-store book promotional displays across the retail network
• Managed and approved assortments for all promotional, seasonal, and thematic campaigns (30–50 activities per month)
• Expanded internal assortment management tools by defining technical requirements and coordinating with developers
• Independently created and curated 500+ thematic book displays based on current market and media trends
• Developed 200+ curated selections of books and non-book products for the company’s online store
• Designed and implemented from scratch a system for monthly updates of checkout-area non-book displays (15–20 per month), including concept development, product selection, and sales analysis
Responsibilities
• Updating priority in-store assortments in line with socio-cultural, media, and book market trends
• Managing checkout-area product displays
• Analyzing incoming product lists and selecting high-potential items for promotions
• Identifying top-selling products across the network and within specific categories
• Evaluating sales performance of promoted items to optimize campaign participation
• Negotiating with suppliers on pricing promotions and paid in-store placements
• Approving product lists for promotional pricing campaigns
• Curating thematic selections for the online store
• Ensuring proper operation of internal systems for distributing campaign information to stores
Key Achievements
• Contributed to the development and launch of 15+ book series (fiction and non-fiction) with total print runs exceeding 400,000 copies
• Conducted 500+ market research studies across genres, themes, narrative tropes, and price segments
• Performed a comprehensive analysis of the non-book leisure product market (playing cards, creative planners, board games etc.) to identify trending niches
• Identified the most in-demand formats and design styles in non-book product categories
• Prepared 20+ presentations on fiction trends across genres for monthly strategy meetings, incorporating marketplace sales data
• Analyzed 200+ publishing projects to assess market relevance and sales potential
• Conducted full segmentation of the publisher’s catalog by genre and target audience to identify high-performing niches
Responsibilities
• Monitoring trends in social media, cultural landscape, and global book markets
• Analyzing competitors’ product portfolios and marketing campaigns
• Market segmentation
• Identifying promising directions and market niches
• Social media analytics and identification of effective promotion channels
• Working with content for publisher’s social media accounts
• Marketplace sales analysis
• Evaluating product relevance to current market trends
• Pricing strategy development within market segments
• Analyzing sales performance and marketing effectiveness on marketplaces
• Market Research
• Consumer Insights
• Trend Analysis & Trend Forecasting
• Data Analysis
• Product Positioning
• Go-to-Market Strategy
• Pricing Strategy
• Sales & Revenue Analysis
• Campaign Performance Analysis
• Competitive Analysis
• Audience Segmentation
• E-commerce Analytics
• Retail Analytics
• Omnichannel Marketing
• Merchandising
• Assortment Optimization