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Experience level:
More than 5 years
Education level:
Higher
Languages:
Russian: Native
English: C1
Serbian: B2
I’m a Marketing Communications Lead with over 7+ years in B2B, mostly in multinational enterprises. I work at the intersection of marketing, communications, and technology, helping cross-functional teams stay aligned as they scale. My experience across telematics, medical, and IoT taught me that progress comes from clarity and trust. I focus on creating coherence between marketing and product, global frameworks and local needs, as well as strategy and execution.
Now based in Belgrade with my family. I run a cozy book club, and a year ago I started running along the Danube. I accomplished three 10 km races in the Belgrade so far.
Achievements:
Transformed partner meetings into PR events, resulting in 30+ media publications and strong partner feedback. The success led to the management’s decision to make it an annual event.
Relaunched the email marketing service, increasing open rates by 20% while reducing costs.
Streamlined the social media content approval process, cutting approval time from 7 to 2 days.
Responsibilities:
– Developed concepts and organized events for up to 500 guests.
– Led teams of employees and contractors in event planning and special projects.
– Managed project budgets, ensuring strict compliance with financial constraints.
– Conducted advertising campaigns and managed participation in special projects, including TV.
– Supervised SMM and email marketing agencies, overseeing communication plans, content approval, and performance evaluation.
– Produced print and point-of-sale (POS) materials, as well as video projects.
Achievements:
* Led an advertising campaign to promote a new product during the FIFA World Cup, securing a major contract through successful negotiations.
* Organized the first-ever meeting with second-level partners (retail), resulting in several new contracts.
Responsibilities:
– Developed and implemented a systematic brand communication strategy.
– Established the email marketing process from scratch, managing a team including a mailing manager and an advertising agency.
– Created a marketing support program for second-level partners (retail stores, department stores).
– Standardized retail outlet branding across the market. Developed a full set of promotional materials for retailers.
– Managed tenders and collaborated with advertising agencies and production companies.
– Oversaw budgeting, ensuring all projects were executed within financial constraints.
Achievements:
* Led the creation of an educational online platform for anesthesiologists, coordinating teams and content, achieving maximum audience reach during COVID-19 restrictions.
* Directed the omnichannel “Dräger – 130 Years of Saving Lives” campaign, boosting brand reputation and employee loyalty.
Responsibilities:
– Developed and executed omnichannel communication strategies for Medical division, integrating digital, print, and events.
– Organized participation in exhibitions and coordinated seminars and webinars for target audiences.
– Launched product campaigns for the Russian market, ensuring consistent messaging across platforms (social media, webinars, live events).
– Managed the division’s marketing budget, covering events, webinars, SMM, and more.
– Led cross-functional teams to implement marketing plans and align internal communications.
– Created and managed content (print and digital) to drive omnichannel strategies.
– Built strong relationship with Key Opinion Leaders (KOLs) to enhance brand visibility across channels.
Responsibilities:
– Collaborate continuously with Sales, Documentation and DataOps teams to generate content and maintain strong field presence.
– Plan and execute integrated launch campaigns for the new analytics platform Navixy DataHub.
– Coordinate organizational and communication support for company participation in LATAM region exhibitions and trade shows.
– Write and generate content in English and Spanish for search engines and LLM promotion (blog posts, overviews, videoscripts, newsletters, smm posts etc.).
– Regions LATAM, EMEA.
Cross-functional team lead, Marketing Communications in B2B, Content Creation, Content Planning, Events organization, EXPO planning and participation, Canva, Semrush, Google Analytics, Asana, Monday, Mailchimp, Mailigen, Facebook, LinkedIn.