Experience level:
3-5 years
Education level:
Languages:
Russian - native
English - C1
Serbian - A2
Hi and nice to meet you! My name is Alice, and I’m a digital marketing specialist with over four years of experience, specializing in strategic marketing with a data-driven yet creative approach. I’m passionate about driving brand growth with a focus on content creation, digital advertising, and performance analysis. I’ve successfully launched brands to market, managed teams, and developed marketing and SMM strategies. Engaging in continual learning, I peruse marketing literature to ensure my knowledge remains at the forefront of industry. Furthermore, I enhance my aesthetic and strategic insight through competitor research and exploring new platforms. You can learn more about my work in my portfolio: https://drive.google.com/drive/folders/1PR2fzxbMrF2K3hRHh7LqJBI8n6Lgeg4H?usp=sharing My main focus areas are beauty, HoReCa, and IT, but I’m always open to new challenges! Let’s create something amazing together!
HEAD OF SMM, IN-HOUSE, LEGAL CONSULTING, B2B
FUTURA LLC., MARCH 2025 – PRESENT
1.Development of SMM strategy and management of 4 sub-brands’ accounts
2.Creation of brand identity, Tone of Voice, and content plans for each brand
3.Creation of expert and brand-building content (including AI-generated)
4.Content distribution in industry media and niche communities, organization of
B2B collaborations (IT, crypto, gamedev)
5.Performance analytics (Livedune, Tgstat)
6.Boosted brand visibility and generated up to 20% of webinar registrations via
social media
7.Cross-team collaboration with PR, design, and partnership departments
8.Participation in SEO setup and preparation of marketing plans for legal practices
MARKETING MANAGER, IN-HOUSE, E-COMMERCE & BEAUTY
VESNA D.O.O., NOVEMBER 2023 – AUGUST 2024
1.Launch of a new beauty marketplace from scratch in the Serbian market
2.Development and implementation of comprehensive marketing and SMM strategy
3.Management of a cross-functional team (SMM, web, customer service)
4.Marketing budget planning and optimization
5.Launch and management of digital advertising (Facebook Ads, Google Ads)
6.Social media strategy: content planning, visual style, influencer marketing
7.SEO and analytics (GA4, SimilarWeb, Clarity)
8.Organization of offline events, promotions, and partnerships
9.Development of marketing materials: landing pages, banners, POSM
10.Pricing and discount system control
MARKETING MANAGER, FREELANCE, E-COMMERCE
POIZON, DECEMBER 2024 – FEBRUARY 2025
1.Development of a marketing strategy after rebranding
2.Conducting market, competitor, and target audience analysis (+CustDev)
3.Defining brand positioning and key communication strategy
4.Creating a one-year marketing promotion plan with channels, tools, and KPIs
5.Developing an SMM strategy based on the marketing plan, including content
categories and visual style
6.Defining key tactics and implementation stages for the brand’s market entry
SMM-MANAGER, PROJECT MANAGER, HORECA
GALSTUKI.PRO – SMM AGENCY, OCTOBER 2022 – SEPTEMBER 2023
1.Creation of SMM strategies and promotion for up to 5 projects simultaneously
2.Market, target audience, and competitor analysis
3.Content planning, copywriting, and visual concept development
4.Organization and implementation of photo and video shootings
5.Influencer and blogger collaborations
6.Monthly reporting and analytics (Livedune, Piwik, Yandex Metrica)
Higher School of Economics
Political Science and World Politics
Political Scientist
2023
1. Development and Implementation of marketing strategy 2. Budget planning and implementation 3. SEO 4. Digital advertising management (FACEBOOK ADS, GOOGLE ADS) 5. Influence marketing 6. Development and Implementation of SMM strategy 7. Social Media Platforms (INSTAGRAM, TELEGRAM, FACEBOOK, LINKEDIN, ВКОНТАКТЕ, TIKTOK) 8. Content creation and content management (Copywriting, photo and video-shooting, photo and video-editing, graphic design) 9. Data-driven decision making 10. Team management 11. Broad visual literacy