Experience level:
Education level:
Languages:
Russian - native
English - C1
Serbian - A2
Hi and nice to meet you!
My name is Alice, and I’m a digital marketing specialist with over three years of experience,
specializing in strategic marketing with a data-driven yet creative approach.
I’m passionate about driving brand growth with a focus on content creation,
digital advertising, and performance analysis.
I’ve successfully launched brands to market, managed teams, and developed
marketing and SMM strategies. Engaging in continual learning, I peruse
marketing literature to ensure my knowledge remains at the forefront of industry.
Furthermore, I enhance my aesthetic and strategic insight through competitor
research and exploring new platforms.
You can learn more about my work in my portfolio: https://drive.google.com/drive/folders/1PR2fzxbMrF2K3hRHh7LqJBI8n6Lgeg4H?usp=sharing
My main focus areas are beauty, HoReCa, and IT, but I’m always open to new
challenges!
Let’s create something amazing together!
VESNA D.O.O.
MARKETING MANAGER
1.Launched VESNA, a new beauty marketplace, into the Serbian market from
ground zero
2.Developed and executed a comprehensive marketing strategy
3.Conducted market, competitor, and target audience analysis
4.Planned and managed annual promotional and marketing plans
5.Managed a cross-functional team of 3 (SMM-manager, website manager,
customer support)
6.Oversaw social media strategy and participated in content creation
7.Planned and optimized marketing budgets
8.Launched and managed Facebook and Google ad campaigns
9.Worked closely with influencers
10.Introduced pricing and discount policies
11.Optimized website content for SEO
12.Monitored and analyzed website and social media performance
13.Designed a variety of marketing materials (from website pages and banners
to flyers and outdoor posters)
14.Organized participation in offline marketing events
15.Collaborated with brands on promotions and discounts
JANUARY 2024 – AUGUST 2024
VESNA D.O.O.
SMM-MANAGER
1.Developed a comprehensive SMM strategy
2.Designed visual elements for social media
3.Organized and conducted a large-scale photo and video shoot
4.Edited and optimized reels and posts
5.Created a detailed content plan for launch
6.Oversaw the acquisition of content creation equipment
NOVEMBER 2023 – JANUARY 2024
GALSTUKI.PRO, SMM-AGENCY
SMM-MANAGER, PROJECT MANAGER
1.Development of brand presence strategy in social media
2.Analysis of target audience and competitors
3.Writing and publishing posts, creating stories, editing reels
4.Drawing up technical specifications for a designer/photographer/videographer/targetologist
5.Regular communication with the client and monthly reporting
6.Organization and implementation of photo and video shootings
7.Selection of bloggers and accounts for advertising, communication with
them
8.Working with direct messages and comments in client accounts
9.Maintaining up to 5 accounts simultaneously
OCTOBER 2022 – SEPTEMBER 2023
PHYSICS AND TECHNOLOGY SCHOOLS DEVELOPMENT FUND
COPYWRITER
Writing a monthly digest of news in the field of neuroeducation and
neurotechnologies, creating technical specifications for layout by a designer,
maintaining 4 telegram channels on the topic of technological education: writing
posts, selecting images and monitoring comments.
FEBRUARY 2023 – JULY 2023
Higher School of Economics
Political Science and World Politics
Political Scientist
2023
1.Development and implementation of marketing strategy
2.Budget planning and implementation
3.SEO
4.Digital advertising management
-Facebook ads
-Google ads
5.Influence marketing
6.Development and implementation of SMM strategy
7.Content creation and content management
-Copywriting
-Photo and video shooting
-Photo and video editing
-Graphic design
8.Analytics and reporting
9.Data-driven decision making
10.Broad visual literacy
11.Organization and team management
12.Communication skills
13.Responsibility and time management