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Experience level:
More than 5 years
Education level:
Master
Languages:
Russian: Native
English: B2
Serbian: B1
Dynamic marketing and communications professional with 9+ years of experience driving B2B brand growth and client engagement. Skilled at developing strategies that combine analytics with creativity, delivering measurable results through content, events, and digital campaigns. Proven track record in organizing large-scale events, managing cross-functional teams, and building strong relationships with stakeholders. Recognized for adaptability, attention to detail, and the ability to turn complex ideas into clear, impactful messages.
Key Achievements:
– Devised and implemented a corporate podcast promotion strategy which increased the audience size from 40 subscribers to 1000+.
– Contributed to the preparation of brochures on international inheritance co-authored with the law firms from Turkey, Cyprus, UAE, Serbia, Israel, Thailand; coordinated the work of the designer and the printing house. The final product received positive feedback from the clients and got promoted on the Telegram channel of the Russian Ambassador to Cyprus.
– Prepared the practice submission for the national professional rating “Legal-300”. The practice entered Group 1 in the first year of submission.
– Conducted a Harry Potter-themed seminar for private clients which was attended by entrepreneurs from the Forbes-50 list.
– Achieved the best performance ratings in the marketing department over three years of employment.
– Analyzed the potential for collaboration with a business association, conducted negotiations with their representative, and presented the plan to business owners. As a result, I secured more favorable terms for the company saving 200,000 rubles annually with no changes in the participant package. Due to subsequent internal communications the company doubled its participation in association events compared to the previous year.
Primary Responsibilities:
– Brand development (participation in the development of the firm’s marketing strategy, formulation of a plan to achieve strategic goals, involvement in strategic and BD sessions).
Business Development (client profiling, identifying points of entry).
– Regular Events (offline max.300 and online max. 1000+).
– Internal PR of marketing activities of departments.
– Development of the APAC regional strategy (preparation of marketing materials, organization of events for the target audience, communication with local mass media agencies and business associations).
– Professional Ratings (Legal 300, Chambers, Legal500).
– Digital (content creation, website management, email marketing).
– Social media management (LinkedIn).
– Team Development (mentoring 3 Juniors, all of them were promoted).
Key Achievements:
– Organized 70 offline events in 2019 (up to 300 attendees) and over 30 online (up to 600 attendees) events in 2020.
– Organized a two-day meet-up for lawyers from Nike (business and entertainment programs conducted in English).
– Developed and implemented a promotion plan for a new information product which increased the views rating by 50%.
Primary Responsibilities:
– Organization of online and offline events (business and entertainment).
– Website administration.
– Social media management (Facebook).
– Assignment of tasks to contractors and their supervision (designers, event agencies).
– Development of the YouTube channel.
Joined the company as a receptionist in 2013 and worked in various administrative positions including a secretary for the Korean Desk under foreign management. Within 2 years got promotion to marketing specialist.
Strategic Marketing and Planning
Brand Management and Development
Social media marketing
Project management
Customer Relationship Management
Research and data analysis