Experience level:
More than 5 years
Education level:
Languages:
Russian: Native
English: Native
Serbian: A2
I have over 7 years of experience in digital marketing in the US and EU markets. I was responsible for the go-to-market strategies, including paid advertising (Meta, Google, TikTok, LinkedIn), lead generation, organic SMM, email campaigns, website SEO, content marketing, and funnel optimizations.
Results highlights:
• ROAS of up to 7x for $699 product
• CTR 7-10% for paid ads
• CPC $1,20; CPL $3-4
• Over 26% open rate for lead emails and up to 83% open rate for existing customers
Moreover, I hold the official marketing certifications issued by Meta, Google, LinkedIn, TikTok and Apple.
I developed and executed marketing strategies to attract developers, startups, and B2B clients across the US and EU markets. I was responsible for ad campaigns, website and social media content and UX, and email funnels.
Key Achievements:
– Around 50% inbound leads increase via SEO, email, and PPC
– 7-10% CTR for paid ads
– CPC $1,20; CPL $3-4
– 16% trial-to-paid conversion increase from website content and UX improvements
I was responsible for the LinkedIn, Instagram, and Twitter growth for the co-author of the Venture Mindset bestseller book, mainly Stanford VC professor Ilya Strebulaev.
I built content plans, created texts and visuals for the posts, gathered the social media analytics, and refined the strategy based on the results. I was also responsible for the team’s non-social media ad hoc marketing communications.
I was doing all sorts of marketing activities – organic SMM, paid advertising on Meta and Google, email campaigns, website SEO, and content marketing.
Results highlights:
* 5-9% CTR for paid ads
* Consistent 5-17% engagement rate in organic socials
* Over 26% open rate for lead emails and up to 83% open rate for existing customers
I participated in product launches, from inspiring anticipation and launching the pre-orders to building loyalty among the customers, along with UGC and reviews collection.
For the product launch, I conducted the market analysis and strategy for branding, positioning the company and product and specified the target audiences based on the hypotheses tests. I’ve also led PR activities, promotions, brand safety actions and customer support queries.
I developed a content plan for social networks such as VK, Facebook and Instagram. I also created regular social media posts following the complete procedure from texts to imagery and video production. I produced, adapted and localised photo and video content of the embassy. Moreover, I was responsible for direct communication with the subscribers via messages and comments on social media.
Market analysis, go-to-market strategies, lead generation
PPC campaigns (Meta, Google, TikTok, LinkedIn)
Organic social media management (Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube)
Website content production and landings (Webflow and texts)
Content production, motion design (Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator)
Email marketing (Mailchimp, Klaviyo)