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Marketing manager, Business development manager

Batumi, Georgia
You can open access to the talent’s contacts for only 2 euro!

Location:

Batumi, Georgia

Birthday date:

09/11/1972

Experience level:

Education level:

Неоконченное высшее / Incomplete higher

Languages:

About

Organized a team to achieve $3.5 million in sales.

The project started to work in profit in the 4th months.

Managed a project of 250 employees and increased company turnover by 25%.

Reduced the cost per lead by 5 to 10 times. English – between upper intermediate & C1

Work experience

Professional Summary:

Highly skilled Internet Project Manager with over 10 years of experience in managing and delivering complex digital projects. Proficient in Agile philosophy, Scrum framework, Kanban method and PMI methodology, leading cross-functional teams to achieve project goals within time and budget constraints. Expertise in e-commerce, website development, marketing and advertising, with a strong focus on optimizing user experience and driving business growth.

Developed a startup from “0” to $3,500,000 turnover. More than 15 years of successful project management experience in Danish, French, German companies. I emphasize strategic planning, data-driven decision making and innovative marketing techniques (AI).

Managed the end-to-end lifecycle of digital projects, from initial concept to final deployment, for clients across various industries.

## Created from “0” and promotion of internet project up to $3,500,000 turnover. 2016 -2023

**Internet Project Manager. Marketer, targeter, directologist (Google ads).**

Objectives- to create and launch an internet project for the sale of home appliances (robot vacuum cleaners) from “0” and make it profitable within 6 months.

Sales regions: Russia, Ukraine, Belarus, Kazakhstan.

1. Developed comprehensive project plans, financial models, defined project scope, marketing strategy, funnels, managed timelines and budgets, achieving a 90% on-time delivery rate.
2. Managed cross-functional teams of up to 15-20 members, including: developers, designers, marketers, targetologist, directologist, content creators, sales, finances, accounting and logistics, ensuring seamless collaboration and project execution.
3. Conducted market research and competitive analysis to inform project strategies and ensure alignment with industry best practices.
4. Conducted regular stakeholder meetings to provide project updates, address issues, and gather feedback, maintaining clear communication.

In the first stage I personally set up and launched the ads, after testing, handed it over to the marketing agencies.

Implemented Agile philosophy, Scrum workflow and Kanban method across the project management team, improving project delivery speed by 20%.

🏅 **Achievement:** In 4 years of operation, 3,500,000 USD worth of products were sold with the required profit margin (NDA).

🏅 **Achievement:** the project started to work in profit in the 4th months.

https://www.notion.so/DETAILED-PROJECT-DESCRIPTION-HERE-b57b2411a4df4ebaa2fc8d9ae93ca13a?pvs=25

## Internet Project Manager. Marketer, Targetologist, Directologist, Marketing consultant. 2018 -2024

## Summary

– Led the successful delivery of over 12 digital projects, including high-traffic websites, e-commerce platforms, ads, resulting in from 50% increase in client revenue, reducing the cost of a lead by from 2 to 10 times.
– Coordinated with clients to understand their business objectives and translate them into detailed project requirements and actionable plans.

1. **Promotion of real estate agency in Batumi (Georgia) in FB/Inst., Yandex Direct, Vkontakte.**

[**https://gerealtor.ru/en/**](https://gerealtor.ru/en/)

Objective – to get leads up to $30.

What was done: conducted market research and competitive analysis to inform project strategies and ensure alignment with industry best practices. After numerous tests: strategies, creatives, headlines, ads, a working combination was found.

🏅 **Achievements**- Leads were received within the agreed KPI.

1. **Promotion of a real estate agency in Dubai (UAE) in FB/Inst., Yandex Direct.**

[**https://www.sobharealty.com/](https://www.sobharealty.com/) Developer**

Objective – To receive leads up to $50.

What was done: After numerous tests: strategies, creatives, headlines, ads, a working combination was found. Conducted market research and competitive analysis to inform project strategies and ensure alignment with industry best practices.

🏅 **Achievements** – Leads were received within the agreed KPI.

1. **Promotion of a cattery with kittens of the rare Kurilian Bobtail breed in Spain. https://www.instagram.com/bobtopbarcelona**
Objective is to reduce the cost per lead. The cost per lead of the current marketer was too high.
What was done: After numerous tests: strategies, creatives, headlines, ads, a working combination was found.

🏅 **Achievements**- I have managed to reduce the cost of a lead by 10 times! Received 106 leads at 2.53 Euros.

1. **Promotion of a plant for the manufacture of electric construction elevators.**

[**https://vectorlesa.ru**](https://vectorlesa.ru/?block=none.0&source=context.dsp.yandex.ru&_ym_status-check=95185163&_ym_lang=ru)

Objective – to test sources: Yandex Direct, Vkontakte to find bundles of leads up to 1000 rubles. ($11)

What was done: After numerous tests: strategies, creatives, headlines, ads, a working combination was found.

🏅 **Achievements** – We received leads in Vkontakte 550 rubles ($7) in Yandex Direct up to 1000 rubles ($11)

1. **Promotion of a pipe manufacturing plant.**

[**https://st-ns.kz**](https://st-ns.kz/)

Objective – to set up advertising in yandex direct, to maximize the number of cheap leads.

What was done: Conducted market research and competitive analysis to inform project strategies and ensure alignment with industry best practices. After numerous tests: strategies, creatives, headlines, ads, a working combination was found.

🏅 **Achievements** – managed to reduce the cost of a lead in 2 times and increase the number of leads compared to the previous performer in 30%. The quality of leads did not suffer.

1. **Promotion of Medical Academy in Google Ads, Vkontakte.**

[**https://np-obrazovanie.ru](https://np-obrazovanie.ru/)**

Objective to get leads in Google Ads up to 500 rubles ($8), in Vkontakte up to 1500 rubles ($15).

The quiz was connected, the price of a lead decreased by 2 times. After connecting **Calltouch end-to-end analytics,** we managed to reduce the cost of a lead by 20%.

What was done: Conducted market research and competitive analysis to inform project strategies and ensure alignment with industry best practices. After numerous tests: strategies, creatives, headlines, ads, a working combination was found. Connecting the quiz reduced the cost per lead by 2 times.

🏅 **Achievements**- Leads were received in Google Ads 300 rubles ($5), Vkontakte up to 1500 rubles ($15), within the agreed KPI.

I have also worked with the niches in marketing and advertising: Creogenic gas plants, psychology, wooden stairs, cleaning services, auto parts, healthy food products, women’s clothing, handbags, electronics.)

## Bilfinger HSG Property Management

Yuzhno-Sakhalinsk, [**www.bilfinger.com/en**](http://www.bilfinger.com/en)

**Manager of a separate subdivision**

Objective 1. Retain the contract, make positive changes in the company’s operations, convince the customer to extend the contract for another 2 years.
Objective 2. Increase the amount of contact.

– Managed a contract with Sakhalin Energy Investment Company Ltd for the operation and management of real estate, 250 employees.
– Conducted crisis management. Implemented changes agreed with the client.
– Coordinated with clients to understand their business objectives and translate them into detailed project requirements and actionable plans.

🏅 **Achieved** productivity increase of approximately 5%.

– Conducted regular successful increase the sum of contract and sales of additional services.
– Identified weaknesses and bottlenecks in project performance. Hired and integrated additional staff.
– Prepared reports, proposals, and presentations for the client, based on which the necessary changes to the services were made.

🏅 **Achievements** – Increased contract value by 25%.

🏅 **Achievements** – secured contract extension for 2 years.

🏅 **Achievements**- Identified opportunities for project growth of 23% and budget savings of 2%.

Korus Consulting

[https://korusconsulting.com ]

Implementation of ERP systems, (complex systems of enterprise automation) Moscow**

Business Analyst | Main Radio Frequency Centre**

Summary**

Accomplished Business Analyst with extensive experience in preparing reports, business models, and implementing ERP systems. Adept at utilizing various methodologies such as PMI (Waterfall), Agile, SCRUM, and Kanban to enhance business processes and efficiency.

Key Responsibilities:

– ERP System Implementation: Prepared comprehensive reports and business models (eEPC) to facilitate the implementation of an ERP system at the Main Radio Frequency Centre.
– Business Process Documentation: Utilized ARIS and VISIO to describe and document current (“as-is”) business processes.
– Methodologies Applied: Leveraged CADT and IDEF methodologies for detailed process analysis and improvement.
– Project Management: Managed projects using PMI (Waterfall) methodology and incorporated Agile philosophy, SCRUM framework, and Kanban method for enhanced project delivery.
– Client Engagement: Conducted negotiations with clients and prepared compelling presentations to communicate findings and recommendations.
– Functional Analysis: Performed in-depth functional analysis of departmental activities and employee roles to identify areas for improvement.
– Business Process Re-engineering: Developed proposals for re-engineering “to-be” business process models to optimize performance.
– Policy Development: Created and implemented policy documents, job descriptions, departmental rules, work instructions, and regulations to reflect business process changes.
– Performance Monitoring: Developed and monitored business process performance indicators and various KPIs to track progress and ensure continuous improvement.

🏅 **Achievements**

Successfully produced all required documentation for the business analyst team, facilitating the smooth implementation of the ERP system and enhancing overall business process efficiency.

Education:

Institute for Integrative Psychotherapy 2009. Psychology, psychotherapy

Geekbarins. Marketing management. Creation of websites and lendings. Design.

Paper Planes Academy. Data-driven marketing 2017

Key skills:

– Internet project management
– Financial management, funnels
– Marketing and sales strategy, FB/IG, Google Ads, Yandex directc, VK. ect.
– Agile philosophy, Scrum framework, Kanban method. IDEF0.
– English – between upper intermediate and C1, Team leading, Negotiation skills, Budgeting, Яндекс.Метрика, Google Analytics, Business Strategy, Business Planning, Яндекс.Метрика, Google Analytics, end-to-end analytics system: Roistat, Calltouch.