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Marketing Manager

Georgia
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Location:

Georgia

Birthday date:

07/07/1985

Experience level:

Education level:

Высшее / Higher

Languages:

About

I am an accomplished Marketing Manager with over a decade of experience in driving strategic brand development and market growth. I am a results-oriented with a comprehensive skill set and a proven ability to drive brand success in competitive markets. My experience spans various facets of marketing, from strategic planning and execution to team collaboration and market analysis.

Work experience

Inter-S Group, LLC Marketing Manager Responsibilities: • Managed brand strategies, budgets and market research data together with Bulgarian colleagues • Managed marketing budgets (P&L) • Adopted brands strategies to the local market (presentations, design, labels) • Managed digital campaigns in collaboration with digital agencies • Analyzed the competitive environment (Nielsen reports) • Monitored and analyzed sales and market trends • Launched new products in the market • Managed Trade Marketing activities (BTL and ATL) • Prepared POS-materials Achievements: • Drove the brand from 15th to the 8th place in the market (by value) • Assisted in listing the brand in the biggest perfumery chain in Russia • Extended the portfolio by 20% of prospective SKU • Lead the exclusive contract with the leading Chinese brand 11.2018-07.2023
Gradient, LLC Junior Brand Manager Responsibilities: • Developed and implemented marketing plans • Carried out campaigns and developed of POS materials • Participated in baby specialized exhibitions (B2C) Achievements: • Won the 1st place in the national baby award “Golden Bear” • Conducted the biggest Russian B2C baby exhibitions • Video content recording with a pediatrician • Conducted Brand trainings 06.2017- 08.2018
Gradient, LLC Associate Brand Manager Responsibilities: • Prepared analytical reports (sales, competitors, Nielsen reports) • Worked with consumers and customers complains (hotline) • Assisted Trade Marketing Managers with BTL activities • Conducted Brand trainings Achievements: • Participated as a consultant in the official B2C meetings • Assisted federal campaign with maternity hospitals through the country • Solved conflict situations with end users (hot line) 02.2016-06.2017
real,- Hypermarket Marketing Specialist Responsibilities: • Managed marketing budget planning • Controlled of catalogues’ distribution • Tracking accounting records (contracts, accounts, reports). Achievements: • Conducted federal promo • Participated in new stores openings 01.2010-09.2011

Education:

Higher School of Economics, Professional Marketing Development Program, 2016
Moscow State Linguistic University/World Economy/Economist with English knowledge, 2009
College of the Ministry for Foreign Affairs of the Russian Federation, 2004

Key skills:

• Analytical thinking
• Communication skills
• Teamwork
• Problem-solving
• Budgeting
• Brand Awareness and Development
• Marketing Research and Analysis
• Nielsen

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