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Inter-S Group, LLC
Marketing Manager
Responsibilities:
• Managed brand strategies, budgets and market research data together with Bulgarian colleagues
• Managed marketing budgets (P&L)
• Adopted brands strategies to the local market (presentations, design, labels)
• Managed digital campaigns in collaboration with digital agencies
• Analyzed the competitive environment (Nielsen reports)
• Monitored and analyzed sales and market trends
• Launched new products in the market
• Managed Trade Marketing activities (BTL and ATL)
• Prepared POS-materials
Achievements:
• Drove the brand from 15th to the 8th place in the market (by value)
• Assisted in listing the brand in the biggest perfumery chain in Russia
• Extended the portfolio by 20% of prospective SKU
• Lead the exclusive contract with the leading Chinese brand
11.2018-07.2023
Gradient, LLC
Junior Brand Manager
Responsibilities:
• Developed and implemented marketing plans
• Carried out campaigns and developed of POS materials
• Participated in baby specialized exhibitions (B2C)
Achievements:
• Won the 1st place in the national baby award “Golden Bear”
• Conducted the biggest Russian B2C baby exhibitions
• Video content recording with a pediatrician
• Conducted Brand trainings
06.2017- 08.2018
Gradient, LLC
Associate Brand Manager
Responsibilities:
• Prepared analytical reports (sales, competitors, Nielsen reports)
• Worked with consumers and customers complains (hotline)
• Assisted Trade Marketing Managers with BTL activities
• Conducted Brand trainings
Achievements:
• Participated as a consultant in the official B2C meetings
• Assisted federal campaign with maternity hospitals through the country
• Solved conflict situations with end users (hot line)
02.2016-06.2017
real,- Hypermarket
Marketing Specialist
Responsibilities:
• Managed marketing budget planning
• Controlled of catalogues’ distribution
• Tracking accounting records (contracts, accounts, reports).
Achievements:
• Conducted federal promo
• Participated in new stores openings
01.2010-09.2011
• Analytical thinking
• Communication skills
• Teamwork
• Problem-solving
• Budgeting
• Brand Awareness and Development
• Marketing Research and Analysis
• Nielsen
Higher School of Economics, Professional Marketing Development Program, 2016
Moscow State Linguistic University/World Economy/Economist with English knowledge, 2009
College of the Ministry for Foreign Affairs of the Russian Federation, 2004
I am an accomplished Marketing Manager with over a decade of experience in driving strategic brand development and market growth. I am a results-oriented with a comprehensive skill set and a proven ability to drive brand success in competitive markets. My experience spans various facets of marketing, from strategic planning and execution to team collaboration and market analysis.
