Dataduck
Researcher
Global and local market research information in India, MENA, LATAM countries, etc;
Product research information about communications effectiveness;
Competitive analysis: ads, content, tone of voice, target audience, etc;
Research target audiences and developing new ideas in market strategy;
Organizing and analyzing the results;
Presenting reports
May 2021 – Oct 2022
Qmobi
Media Buyer
App promotion on Facebook, Instagram, Snapchat, VK, myTarget;
Assigned tasks to designers;
Wrote scenarios for video presentations;
Collected detailed analytics;
Provided market research information;
Developing new ideas in market strategy
Feb 2018 – Sep 2020
Webstep
SMM project manager
Preparation and management of SMM strategies: competitor analysis, audience analysis, insight and big idea search, content plan management, promotion;
Preparation of commercial offers;
Promotion of communities and websites on VK, FB, Instagram;
Management of marketing campaigns, creation of media plans;
Constant work using Cerebro, TargetHunter, SocialStats, Popsters and other tools;
Collection and analysis of statistics (Yandex.Metrika, Google.Analytics), analysis of advertising campaigns, preparation of reports;
Community management;
Content management: creation of content plans, posts on social media platforms;
Assignment of tasks to designers;
Mentions monitoring;
Constant work using Brand Analytics, YouScan;
Forums moderation
