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Marketing specialist

Novi Sad
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Location:

Novi Sad

Birthday date:

24/06/1977

Experience level:

More than 5 years

Education level:

Languages:

Russian: Native

English: A2

Serbian: B1

About

Hi.
My Name Is Sergei Budarin. 24.06.1977.
Now I am living in Novi Sad with my family.
I speak Russian, Serbian and English.
I love travel, music and sports.

Work experience

owner

OOO “Kalimera”

10/2017 – Present

• Full operational management of the company, including strategic planning, budgeting, and business development
• Managing marketing and sales activities across major online marketplaces (Ozon, Wildberries)
• Creating and implementing performance marketing strategies to increase visibility and sales
• Planning and launching advertising campaigns (targeted ads, contextual, and in-platform PPC) with focus on ROI and conversion optimization
• Managing brand positioning, product descriptions, visuals, and content marketing to improve ranking and engagement
• Analyzing market trends, competitors, and customer behavior to refine marketing and pricing strategies
• Working with influencers and social media to drive traffic and brand recognition
• Monitoring key performance metrics (CTR, CPC, CPA, conversion rate) and adjusting campaigns based on data insights
• Negotiating with suppliers and advertising partners, managing marketing budgets and reporting efficiency
• Leading a team responsible for content, logistics, and customer support to ensure smooth daily operations
• Overseeing accounting and financial control to maintain business profitability and compliance

Accountant

OOO “Transnika”

05/2015 – 10/2017

• Preparing and reviewing accounting reports, tax returns, and financial statements
• Conducting audits in accordance with regulations and internal procedures
• Budget planning and performance monitoring
• Closing monthly accounts receivable, liabilities, and fixed assets
• Performing general ledger month-end closing, including calculations and journal entries
• Managing financial transactions and reporting across multiple entities

Head of Logistics Department

OOO “TEK SK-Trans”

06/2013 – 04/2015

• Managing logistics operations, including transportation of large and oversized equipment by rail, road, and air
• Leading a team of 5 specialists
• Managing contracts and documentation with suppliers and transport partners
• Controlling order execution, transport quality, and delivery schedules
• Handling administrative, personnel, and commercial matters
• Conducting negotiations, tenders, and preparing documentation and reports
• Evaluating vendor competitiveness and selecting service providers

Education:

St. Petersburg State University of Architecture and Civil Engineering

Faculty: Automotive Operation and Maintenance

Graduation year: 1999

Plekhanov Russian University of Economics

Faculty: Accounting and Auditing

Graduation year: 2012

Key skills:

Computer Skills
• 1C: Accounting (Russia) — Advanced
• Minimax (Serbia) — Intermediate
• Excel — Advanced
• Python — Basic
• ________________________________________
AI & AUTOMATION SKILLS
• • Using ChatGPT and DeepSeek for data analysis, document generation, and process optimization
• • Applying AI tools for accounting automation and reporting workflows
• • Creating templates, scripts, and macros using AI-powered solutions

________________________________________
Other
• Driver’s License: Category B
• Legal work permit in Serbia